[PODCAST] Social Media Myths Busted!
In Episode #121, I'm debunking common social media myths! I interview Scott Aryes. and call out three of the most propagated social media falsehoods!
[PODCAST] Digital Citizenship in the Classroom and the Boardroom
JSB beams in for the 4th annual Digital Citizenship Summit at Webster University in St. Louis to share her pearls of wisdom!
[PODCAST] Life Behind the Mic: Why I Can’t Live Without My Podcast | International Podcast Day 2018
In Episode #119, I’m celebrating International Podcast Day 2018 with Amanda Webb, and hosting Life Behind the Mic: Why I Can't Live Without My Podcast.
[PODCAST] Happy 20th Birthday Google | You Changed Everything
Happy 20th Birtday Google! In Episode #118 ,JSB take's a look at how Google changed our digital landscape as it celebrates a milestone birthday.
[PODCAST] Customer-Centric Marketing in the Age of Assistance
JSB Talks Digital Podcast #117 JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke.…
[PODCAST] How to Use Facebook Groups for Effective Marketing Results
In this episode #116, I’m giving praise to the use of Facebook Groups for effective marketing, as a remarkable free tool. But are you making…
[PODCAST] How Social Media Responded to the Pope in Ireland
In Epsiode #115 JSB looks at how social media responded to the Pope in Ireland, and also analyses some media from the event.
[PODCAST] Know Your Audience to Spend Less, Earn More and Work Smarter
In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered…
[PODCAST] Don’t Put Juniors in the Driving Seat of Social Media Management
In Episode# 113 JSB interviews digital expert Lee Caraher. JSB gives three social media management tips and also why juniors shouldn't manage social media!
[PODCAST] The Real Problem With Bloggers Unveiled
JSB gets an exclusive interview with journalist John Mooney, he gives his insider insights and JSB shares hers on the real problem with Bloggers Unveiled.
[PODCAST] From Start Up to Scaling Up – How to Build your Business in the Digital Age
In Podcast Episode #111 JSB is talking start ups to scaling up, and shares some of her story as she approaches 10 years in business.…
[PODCAST] How to Stop Social Media Overwhelm
In Podcast Episode #110, JSB Interviews Dr. Sarah Thomas, a Regional Technology Coordinator in Prince George’s County Public Schools in Maryland, USA, and they discuss…
[PODCAST] WordPress Hacks to Double Your Traffic
In Podcast Episode #109, JSB interviews Nathan Bradley of Weasi Peasi and they discuss the importance of maintenance for your WordPress site. JSB's shoutout's looks…
[PODCAST] How To Become A Content Marketing Pro By Re-Purposing With Purpose
In Podcast Episode #108, JSB talks about why she's the content marketing queen! JSB Interviews Amy Woods of Content10x and they discuss how re purposing…
[PODCAST] Joel Comm on Digital Transformation
Exclusive Interview with Joel Comm | Digital Transformation Advice #JSBTalksDigital
[PODCAST] How to Use Social Media to Engage Voters
JSB Talks Digital Podcast #106 JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke.…
[PODCAST] Mastering your Mindset for Digital Transformation
Mastering your mindset is the first step in beginning a successful digital transformation journey. Learn JSB's three steps to ensure you are set for success
[PODCAST] Behind the Scenes at Ireland’s first Public Sector Digital Marketing Summit
Get the insider scoop behind the scenes at Ireland's first Public Sector Digital Marketing Summit! Listen to Sharon Campbell of Trinity College Dublin - one…
[PODCAST] Mastering Mobile Storytelling
In this episode, I bring you to Mojofest - attended by over 300 international journalists and mobile content creators. I interview Laura Byrne, journalist and…
![[PODCAST] Mark Zuckerberg in Brussels](https://digitaltraininginstitute.ie/wp-content/uploads/2018/06/JTD-Episode-102-600x250.png)
[PODCAST] Mark Zuckerberg in Brussels
In this episode #102, I bring you to Brussels where Mark Zuckerberg addressed MEPs and JSB was there to get the lowdown!
[PODCAST] How the UK Government Embraced Digital Transformation
In this episode, I discuss Digital Transformation with Alex Aiken - Executive Director of Communications in the UK Government. I give shoutouts to three digital…
[PODCAST] Introducing Public Sector Marketing Pros
In this episode #100, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit and why I’m stepping up to elevate…
[PODCAST] How to Maximise Social Media for Higher Education
In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic…
[PODCAST] How to be an Influential Journalist Online
In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to…
[PODCAST] How to Unlock LinkedIn for B2B Results
In this episode #97, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results.…
[PODCAST] How to Build a Subscription-Based Business
In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my…
[PODCAST] How to Overcome Social Media Ad Fatigue
In this episode #95, I talk social advertising and ad fatigue. I interview Joe Sweeney, Content Marketing Manager at MakeMeReach and share three successful Facebook…
[PODCAST] GDPR from an Email Marketing Company’s Perspective
In this episode #94, I talk GDPR, but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways…
[PODCAST] GDPR, Privacy and Prosecutions | A Journalist’s Perspective
In this episode #93, I talk GDPR, privacy and prosecutions. I interview Brussels-based Irish journalist Jennifer Baker about GDPR and what the Brussels bubble is…
[PODCAST] How to Build an Online Community
In this episode, I discuss the power of online communities and share my 10 steps on how to build yours. I also interview 14-year old…
[PODCAST] How to Master Outreach Marketing
In this episode #91, I discuss the power of outreach marketing with Courtney Blair - founder of Zippy Content. I also share my personal outreach…
[PODCAST] The Power of Mobile Journalism for Reporters and Marketers
In this episode #90, I discuss the power of mobile journalism and not just for reporters. So, marketers listen up! I also interview Glen Mulcahy,…
[PODCAST] Is the Radio Sector fit for the Digital Age?
In this episode #89, I discuss the future of radio and the role digital plays in its evolution. This show was recorded at the recent…
[PODCAST] How to Use Data to Improve your Content Marketing Results
In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data…
[PODCAST] How to Make Money from Digital Marketing
In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I…
[PODCAST] Bye a While | A Tribute to Marie Collins
In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th…
[PODCAST] How to Create an Audience Journey with Funnels
In this episode, I chat to Ruaidhri Prendergast about the importance of creating funnels that take your customers on an online journey. I also I…
[PODCAST] How to Unlock the Doors to Success
In this episode, I talk about how we can all be successful in our professional lives, remembering that success if different for all of us. I…
[PODCAST] The Role of Leadership in Digital Transformation
In this episode, I interview Paul Prior, Managing Director of FTI Consulting about the role of leadership in digital transformation and discuss why digital transformation…
[PODCAST] How to Plan Social Media Content
In this episode of JSB Talks Digital, I take away the overwhelm that comes with planning social media content and share my top tips on…
[PODCAST] How to Transform your PR Department into a Digital Newsroom
In this episode, the first of 2018, JSB chats to Kathryn Mason - PR agency owner and digital PR practitioner - about how PR departments…
[PODCAST] Best Bits from JSB Talks Digital 2017
In this episode, I share my best bits from the 52 podcasts I produced in 2017. This year I’ve had just over 10,000 podcast downloads,…
[PODCAST] JSB’s Takeaways from Youpreneur Summit 2017
In this episode I bring you behind the scenes of the Youpreneur Summit and interview the founder, Chris Ducker. Tune in to hear my top…
Santa Claus and JSB in the Hot Seat – A Christmas Special
This year's JSB Talks Digital Christmas Special is full of festive cheer - I share my social media predictions for 2018, Bobby interviews Santa Claus…
Content Creation Hacks | Featuring Lee Jackson
In this episode, JSB talks content creation hacks with Lee Jackson, web design company entrepreneur and content creator. Tune in to learn more!
Do Content Marketing or Die on the Internet featuring Andrew and Pete
In this episode, I interview Andrew & Pete - two content marketing geniuses who are crazy about fun but practical marketing.
Why YouTube is Crushing Facebook When it Comes to Video
This episode of JSB Talks Digital is definitely a conversation starter! I’m discussing why YouTube is crushing Facebook when it comes to video?
How to Create a Digital Content Strategy
This episode is all about how to create a winning digital content strategy. Get JSB's 12-step digital content strategy process and more.
Finding Your Why for Success | Featuring World-Class Coach Braggy
In this episode of JSB Talks Digital I bring you with me on a trip to Nitro in Dublin to meet their company coach, Braggy…
How to Audit a Social Media Influencer | A Guide for Marketers
In this episode of JSB Talks Digital I discuss influencer marketing, but more specifically how to audit a social media influencer’s digital footprint.
Facebook Marketing | The Right Way
In this episode of JSB Talks Digital, Joanne chats to Louise McDonnell, Facebook Marketing Consultant and Author, about all things Facebook!
How to Analyse Social Data with Talkwalker
In this episode of JSB Talks Digital, I interview Richard Sunley from Talkwalker - a social media analytics and monitoring tool. I also share my…
Traditional Versus Digital Marketing | The Big Debate
In this episode of JSB Talks Digital, I’m discussing traditional versus digital marketing – two separate disciplines or two sides of the same coin?
What Digital Marketers Need to Know About GDPR
In this episode of JSB Talks Digital, I’m focusing on GDPR, the most important change in data privacy regulation in 20 years.
The Power of Podcasts | International Podcast Day 2017
In this special live episode, I talked about why podcasts are a powerful digital marketing tactic and how you can seamlessly integrate them into your…
The Power of Podcasts | Celebrating International Podcast Day
To celebrate International Podcast Day I will live stream episode #67 of JSB Talks Digital on Facebook. Find out why podcasts are a powerful digital…
Get the most from your Digital Content | The Power of Re-purposing
In this episode, I’m talking about one of my favourite topics – writing and re-purposing digital content. I also interview co-founder of Wavve, Baird Hall,…
The Role of Chatbots in Digital Marketing
In this episode, I’m taking you on a journey of exploration. It’s time to talk Facebook Messenger Chatbots. I also interview co-founder of Social Day…
Go Niche for Online Business Success
In this episode, I explain why niche works in building an online business and chat with radio presenter and online entrepreneur, Marian O’Flaherty.
JSB Talks SOMBA with Sigrun | JSB Talks Digital #64
In this special episode I interview my business mentor, Sigrun about her SOMBA programme and upcoming live training sessions starting 1 September.
Targeting: The Secret to Successful Social Media Marketing
In this episode of JSB Talks Digital, Joanne chats to Facebook advertising and targeting expert, Antonio Calero of AdEspresso.
Social Video in a Mobile First World
In this episode of JSB Talks Digital, I focus on social video in a mobile first world and interview Amanda Webb, founder of Spiderworking.com.
How to Stand Out Online by Being Yourself
In this episode I explore how our own uniqueness might just be the secret sauce to being successful. Read more to learn how you can…
Mindset: The Secret to a Successful Online Business?
This episode is all about mindset and the role it plays in our online businesses. I interview Amanda Tooke, author and creator of a concept…
Recharge Your Life in 7 Days – A Guide for Digital Marketers
This episode is all about re-thinking and recharging your life, and re-modelling the busy work and distraction-filled life habits of digital marketers.
The Role of Google in Digital Marketing
I’ve just returned from London having spent four days at the Google Digital Academy and it inspired me to think about the role of Google…
What You Need to Know About Writing and Publishing a Book
In this episode, I discuss writing and publishing a book. I also interview Tim Lewis, author and podcast host, on the art of self-publishing.
What Metrics Matter in Social Media & Digital Marketing?
In this episode, I discuss metrics that matter in social media and digital marketing, and I interview Amanda Robinson - founder of Social Savvy Society.
How to Commit to Creating Content
In this episode, I discuss how to create content consistently and how to commit to delivering on time, every time.
How News is Being Disrupted by Social Media
In this episode, I explore how news is being disrupted by social media and give shout-outs to 3 news websites that are disrupting journalism as…
Bloopers & Best Bits | 1 Year of Podcasting
In this episode of JSB Talks Digital, I take a look back at bloopers and best bits from one year of podcasting. Yes, it’s my…
How Social Media has Transformed Journalism | JSB Talks Digital Podcast
In this episode, I explore how social media has transformed the journalism landscape and why the profession needs to upskill before they are left behind.
What Parents Need to Know About Online Gaming | JSB Talks Digital Podcast
In this episode I discuss online gaming with gaming expert Eoghan Murphy and my 7-year-old son Bobby.
Is Banning Smartphones the Answer to Children’s Online Safety? | JSB Talks Digital Podcast
In this episode, I discuss children's online safety and interview Deputy Jim Daly, the TD responsible for the proposed Internet Access for Minors Bill 2017.
OMG! JSB Talks Digital Finalist in the OMiG Awards
It's almost our first birthday at JSB Talks Digital the podcast and we are delighted to announce that we have been named as a finalist…
The Thin Blue Line of Social Media | JSB Talks Digital Podcast
In this episode I respond to a news article in which An Garda Síochána, the Irish police force, explain how their time is taken up…
How to Leverage Social Media to Turn Fans into Voters | JSB Talks Digital Podcast
In this episode I talk about the role social media plays in political communications.
Effective Mobile Video Marketing | JSB Talks Digital Podcast
Video might just be the most effective marketing tool available to us today. Thanks to today's smartphones, you can engage in successful mobile video marketing with the…
Engaging Effectively with Digital Influencers | JSB Talks Digital Podcast
In this episode, I talk about digital influencers and how to effectively engage with them and I interview John Carroll, CEO of the PRII.
The Radio Sector and Social Media | JSB Talks Digital Podcast
In this episode of JSB Talks Digital, I talk radio and social – and how they are perfectly matched in the Digital Age to grow…
The Role of Social Media in Brexit | JSB Talks Digital Podcast
In this episode of JSB Talks Digital, I bring you voices from Ireland and the EU Parliament about Brexit and discuss the role of social…
What is Fake News & How To Combat It? | JSB Talks Digital Podcast
In this special show coming to you from St. John’s Castle in Limerick, I discuss Fake News and its impact on the media and PR…
Social Media in the Personalization Age | JSB Talks Digital Podcast
In this show I look at how social media should be adapted in what I call The Personlization Age.
JSB Talks Digital Transformation | How Live Streaming Impacts Digital Communications
In this, the eighth in a series of special shows on Digital Transformation, I look at how the live streaming era is impacting digital communications.
JSB Talks Digital Transformation | Managing Your Personal Brand Online
In this, the seventh in a series of special shows on Digital Transformation, I look at how Senior Executives should be managing their personal brand…
JSB Talks Digital Transformation | Embracing Social Media Without Fear
In this, the sixth in a series of special shows on Digital Transformation, I look at how conservative organizations can embrace social media without fear…
JSB Talks Digital Transformation | Corporate Communications And Social Media
In this episode I look at how corporate communicators can leverage social media to amplify messages. I also talk Facebook Ads for public sector.
JSB Talks Digital Transformation | Joining a Mastermind to Build an Online Business
In this episode of JSB Talks Digital the podcast, I travel to Switzerland to attend a VIP Mastermind with Sigrun to help me build an…
JSB Talks Digital Transformation Podcast | Politics & Social Media
In this, the third in a series of special shows on Digital Transformation, I look at how politics is being impacted by the rise in…
JSB Talks Digital Transformation – Hackathons
In this week’s show I chat to Shane O’Leary about Social Media Use in Ireland. I also give shout-outs to three savvy social media campaigns…
JSB Talks Digital Transformation In The Media
In this week’s show I chat to Shane O’Leary about Social Media Use in Ireland. I also give shout-outs to three savvy social media campaigns…
How To Use Social Data To Deliver Business Results | JSB Talks Digital Episode #32
In this week’s show I chat to Shane O’Leary about Social Media Use in Ireland. I also give shout-outs to three savvy social media campaigns…
Video Marketing Tips With Roberto Blake | JSB Talks Digital Episode #31
I'm a former broadcast journalist and began my career behind the mic. In June 2016 I returned to and began podcasting, so here are my…
Podcasting Tips | JSB Talks Digital Episode #30
I'm a former broadcast journalist and began my career behind the mic. In June 2016 I returned to and began podcasting, so here are my…
Digital Marketing Planning in 6 Simple Steps | JSB Talks Digital Episode 29
In this special edition, I look through the archives and bring you my best bits from this podcast which launched in June for 2016 Year…
2016 A Year In Review | Podcast #28
In this special edition, I look through the archives and bring you my best bits from this podcast which launched in June for 2016 Year…
The Best Bits of JSB Talks Digital 2016 | Podcast Episode #27
In this very special edition I decided to have look through the archives and bring you my best bits from this podcast which launched in…
Christmas Special ‘How Social Media Changed My Life’ | JSB Talks Digital Episode #26
In this Christmas Special of JSB Talks Digital, I discuss how social media changed my life and why it has now become my No. 1…
Europe’s First Health Innovation Week | JSB Talks Digital Episode #25
I attend Europe's first Health Innovation Week hosted by eHealth Ireland and the HSE and interview Director General Tony O'Brien on their digital agenda.
Hands Up, Who Wants to See JSB’s Digital Diaries’ Vlog? | JSB Talks Digital Episode #24
In my column this week, I’m posing the question: Digital diaries: valuable personal branding or feeding hungry egos?
JSB Talks Digital To The Irish Government’s Chief Digital Advisor
Dr. Stephen Brennan is Chief Digital Advisor to the Irish Government & CEO of the healthcare informatics company Centuri Analytics.
Did Social Media Help Donald Trump Win The US Presidential Election?
In this week’s show I talk to Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist, about the US Presidential Elections.
Digital Citizenship Summit in San Francisco | JSB Talks Digital Episode 21
In this episode I bring you interviews from the Digital Citizenship Summit in San Francisco where I spoke.
Social & Live Video: An Interview with Victoria Taylor | JSB Talks Digital Episode 20
In episode 20 of JSB Talks Digital I interview Victoria Taylor, Head of Events at Summit Live UK, the Live & Social Video and Disruptive…
A Digital Day in the Life of JSB | JSB Talks Digital Episode 19
In episode 19 of JSB Talks Digital I take you behind the scenes with JSB. And I'm also going to start doing this on Snapchat…
Why Isn’t Anyone Teaching Millennials About Online Safety? | JSB Talks Digital Episode 18
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital…
New Digital Laws Proposed for Ireland | JSB Talks Digital Episode 17
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital…
How To Get On The Speaking Circuit And Sell | JSB Talks Digital Episode 16
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital…
How to Succeed at Twitter Chats | JSB Talks Digital Episode 15
My daughter Sophie and I are huge advocates for good digital citizenship. Listen to this podcast dedicated to the topic.
Digital Citizenship: how to protect young minds online | JSB Talks Digital Episode 14
My daughter Sophie and I are huge advocates for good digital citizenship. Listen to this podcast dedicated to the topic.
Learning in the Digital Age: JSB Talks Digital Episode 13
I've decided to develop a digital learning framework for those of you hoping to stay relevant in the digital age. Find out what I've panned…
How to connect with customers using social media: JSB Talks Digital Episode 12
In today’s show I’m joined by Chef and Restaurant owner Martin Anderson who shares his insights on how he opened a new restaurant by using…
Can You Make Money Blogging? JSB Talks Digital Episode #11
In this very special episode of JSB Talks Digital, broadcast via Facebook Live I am joined by three bloggers to discuss - can you really…
How to win digital marketing clients: JSB Talks Digital Episode 10
In today’s show I’m joined by Jenny Brennan, Facebook Ads pro and Director of Internal Sales at Agorapulse. I also share details of my new…
How to use social media to promote your book: JSB Talks Digital Episode 9
In today’s show I’m joined by Cat Hogan, who has published her debut novel They all Fall Down. She tells me how social media is…
Don’t try to wing a PR crisis on social media: JSB Talks Digital Episode 8
Lesson from today's show: Don't try to wing a PR crisis on social media, it won't pay off.
Just do your own thing online: JSB Talks Digital Episode 7
JSB Talks Digital podcast is a weekly show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital…
Snapchat Chats With A 6 Year Old & An EU Parliament Press Officer: JSB Talks Digital Episode 6
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her…
Content Is Currency If You Convert It: JSB Talks Digital Episode #5
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her…
How To Explain SEO To A Client: JSB Talks Digital Episode #4
How To Implement Digital Reform In A Large Organization: JSB Talks Digital Episode #3
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her…
How To Make Money From Social Media: JSB Talks Digital Episode #2
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her…
How To Perfect The Art Of Interviewing: JSB Talks Digital Episode #1
JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Joanne shares her digital marketing…