JSB Talks Digital Transformation | Joining a Mastermind to Build an Online Business

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 


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This special series of podcasts takes a forensic look at how individuals and organisations are embracing digital transformation.

Coming up in today’s show: why being part of a Mastermind will help build your online business

JSB attends Mastermind to build and online business

In this, the fourth in a series of special shows on Digital Transformation, I look at how businesses are being transformed in the Digital Age.

In this episode of JSB Talks Digital the podcast, I travel to Switzerland to attend a VIP Mastermind with Sigrun Gudjonsdottir.

This year I am putting a sharp focus on developing the online side of my business and to help me achieve this, I have joined Sigrun’s VIP Mastermind programme, called Your Best Year Yet.


So coming up on today’s show:

  •  I bring you on my trip to Zurich and introduce you to my mastermind colleagues;

  •  I have a digital transformation conversation with Sigrun, my Mastermind mentor;

  • In shout-outs: three lifestyle businesspreneurs smashing it online;

  • In JSB’s column – building my online business in 2017; and

  • Find out what social media tool I am using to research potential clients for my online business.

Meet my fellow Masterminders who are running online businesses

  • Jeanet Bathoorn, Freedom Entrepreneur Movement Founder
  • Kathrin Hill, No 1. Facebook Marketing Expert in Germany
  • Amanda Tooke, Spiritual Life Coach & Creator of The Map (Manifesting Abundance Process) for Life
  • Katharina Lewald, Online Course Sales Expert
  • Sarah Leather, Global Female Entrepreneur Expert (helping women to make a shit-load of money without marrying a millionaire)
  • Silke Zanker, Leadership, Innovation & Change Management Coach

You can see their beautiful faces also in my vlog (but missing is Silke).

Interview | Mastermind Coach, Sigrun

Sigrun In this episode I interview Sigrun, who is my business coach for 2017.

CEO turned entrepreneur, licensed architect, certified trainer, software engineer, executive MBA

“I originally studied architecture but towards the end of my studies I discovered the internet and then there was no turning back. I finished my studies so I am a licensed architect who has never designed a real house! Instead I became an information architect. My love for all things digital was so strong that even after becoming a project manager in a software company, I decided to cement the love with a degree in computer science. But before I could finish my degree, I had been promoted to a CEO and was working around the clock to turn around a software company. I realised that building businesses was my zone of genius – I loved everything about it, the start-up, the growth as well as the turnaround. So with a full-time job I also decided to do an MBA.

After 10 years being a CEO it was time to start my own business. I had always wanted to be my own boss but I was waiting for that super duper business idea that never seemed to come. Then in 2010 I got sick and couldn’t work for 7 months. After being sick for so long I just couldn’t imagine ever going back to working for someone else. My sickness was a blessing in disguise and I finally founded my company. I started with traditional business consulting but then after six months I restarted my business with online business consulting. Within a year I was making six figures and helping thousands of entrepreneurs all over the world to turn their passion into a profitable business.”

JSB’s Column | Building My Online Business in 2017

This year I am putting a razor sharp focus on building my online business. I tried half-heartedly last year and while I produced some great content, I got distracted with training and consulting work. However, this year, I am focused and with my mentor and business coach and my fellow ‘masterminders‘ by my side, I am super confident of achieving my online business goals.

This year I am concentrating on digital transformation in the public sector i.e. politics, policing and public policy. I am a digital change agent and I will use my wealth of experience, knowledge and academia to make massive impacts on what are seen as conservative and often slow-moving organisations. My business experience will inject new energy, while my deep insights into policing, politics and public sector will add great value to my online clients. They are getting a convergence of journalists, public relations, digital marketing and social media skills by working with JSB. I’m excited about the journey ahead and of course I’ll keep you updated on my progress.


If you want to have a Digital Transformation conversation with me. Simply drop me an email to [email protected]. Everything starts with a story or a conversation.


Shoutouts | Three Great Lifestyle Businesspreneurs 

In this part of the show I give shout-outs to individuals, organisations and brands doing great things online.

In this week’s show I’m giving shout-outs to three lifestyle businesspreneurs who have mastered the art of digital business transformation.

In an age where we can do business anywhere in the world from anywhere in the world, it seems easy to build an online business. But like anything, success takes hard work.

But here are three people you should follow if you are interested in transforming your business and generating a passive income.

Tim FerrissTim Ferriss

Tim is a 3 time best-selling author of The 4-Hour Workweek4-Hour Body, and his latest addition The 4-Hour Chef.

His now famous quote “What we fear doing most is usually what we most need to do” – is something I can resonate with.

Find out more about Tim at http://tim.blog/

Carrie Green

Carrie Green

Carrie is the founder of the The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.10

We believe that every single one of us has the ability to achieve incredible things and life is too short to waste the opportunity to make it happen.

Carrie says: “I think the secret to success is having the right mindset. You’ve got to believe you can do it, even when things seem impossible.”

Find out more about Carrie at http://femaleentrepreneurassociation.com/

James WedmoreJames Wedmore 

Armed with a degree from one of the TOP 10 Film Schools in the Country, James Wedmore set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.

After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.

He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more.  He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.

His mission is simple:  show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.

Find out more about James at http://www.jameswedmore.com/


Social Media Tool of the Week: Ninja Outreach

If you are engaged in influencer outreach to help you expand your online presence to benefit your online business, you will want to use the social media tool that saved my working week.

Ninja Outreach is a super tool to find the right people for your marketing and business activities across the web and social media.

The tool features helps you find executives, journalists and company influencers on the web and on social including Instagram and Twitter.

You simply type in a keyword to find thousands of leads in seconds for your target keywords in any niche.

You can filter by tags like bloggers, influencers, executives, journalist, and companies.

Nina Outreach say there are over 4 million leads in their growing database.

For example, I searched politics and social media and found relevant articles, authors and not only that but Ninja Outreach gives me the social shares of the articles, the Google Page Ranking, Domain Authority, Page Authority as well as web visits per month.

Ninja Outreach result

This tool is awesome for reducing the time you spend on influencer marketing research and outreach!

Sign up for a FREE trial now at: https://ninjaoutreach.com/  Prices start at $49 per month.


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital | Episode #36

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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