JSB Talks Digital Podcast #75

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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This episode is definitely a conversation starter! I’m discussing why YouTube is crushing Facebook when it comes to video?

In this episode:

• In social media news:
  • Shopping Coming to Instagram
  • Facebook Releases Messenger 2.2
  • Big Changes Coming to Snapchat
• I meet up with YouTube influencer and JSB icon Amy Schmittauer Landino in London for an exclusive interview
• Eoghan asks JSB
• In shout-outs: Three New Marketing Shows on YouTube Worth Subscribing To
• In JSB’s column: YouTube and Facebook – Competing for Social Share, But Two Completely Different Platforms
• Find out what Twitter marketing tool saved my working week

Listen to this week’s podcast:

Social Media News 

Shopping Coming to Instagram

This is probably the news Instagrammers have been waiting for – both brands and users alike!

Shoppable posts on Instagram are identified by a round shopping bag icon. When users scroll through the feed, they see a Tap to View Products pop-up in the bottom-left-hand corner or a small white circle with the shopping bag icon

Instagram has enlisted the help of 20 US-based retail brands including Kate Spade, JackThreads and Warby Parker to test the new experience.

Source: TheVerge.com

The retailers will share posts that have more depth, making it easier for Instagrammers to review, learn about and consider the items that interest them.

Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices.

Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website, making it easier for them to buy the product they want. 

Read more on the official Instagram statement.

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Facebook Releases Messenger 2.2 

Introducing Messenger platform 2.2: with new customer chat and improved engagement tools the release of the customer chat plugin in closed beta.

With customer chat plugin, people can chat with businesses on their websites and in Messenger (across web, mobile or tablet) and transition back and forth seamlessly without losing the conversation’s history and context. This makes it easier for customers to continue the conversation with a business whenever and wherever it’s most convenient for them.

Source: SocialMediaToday.com

In addition to extending the conversation across multiple surfaces, the customer chat plugin supports current platform capabilities such as payments, NLP, rich media and more. To ensure the Messenger web experience is as feature-rich as the Messenger App, we will continue to add new capabilities as the Platform expands.

Beta partners launching this week include: Adore Me, Air France, Argos, Aviva (Eurofil), Bodeaz, Elves, Goibibo, Keto Mojo, KLM, Mermaid Pillow, Spoqa, Total Activation, Volaris and Zalando.

You can apply to Messengers waitlist here to be notified when the Customer Chat plugin becomes more widely available.

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Big Changes Coming to Snapchat

In an earnings letter to Snap investors, CEO Evan Spiegel revealed that Snapchat is working on a significant overhaul of its app.

“One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”

He confirms that a redesigned, easier-to-use Snapchat is coming.

Spiegel also admitted his company mistakenly neglected building for Android and supporting creators.

Snap will also begin paying creators and building more products for them. Snap is already gifting more creators with emojis, the official distinction for verification on the app, and is experimenting with a separate “Official Stories” section of the app.

This change comes after many creators have posted less on Snapchat and have found success with Instagram Stories.

Interview | Amy Schmittauer Landino

In today’s show I interview one of my social influencer icons on a recent trip to London.

Author of  Vlog Like a Boss: How to Kill It Online with Video Blogging, Amy is the host of  Savvy Sexy Social, a YouTube series dedicated to helping you go after the life you want! This proactive lifestyle channel has amassed a community from over 179 countries contributing to more than 3 million views.

A popular channel in the business and marketing spaces since its inception in March 2011, its content has caught the eye of prestigious publications such as Inc, Business Insider, Columbus CEO, Mashable, Techcrunch and many more.

I caught up with Amy last week in London at Chris Ducker’s Youpreneur Summit where she was a keynote speaker.

• Check out Amy’s website
• Subscribe to her YouTube Channel
• Follow her on Twitter
• Follow her on Instagram
• Like her Facebook Page
• Connect with her on LinkedIn

Pictured: Amy Schmittauer Landino, Joanne Sweeney-Burke and Vincenzo Landino at Chris Ducker’s 2017 Youpreneur Summit in London

Listen to Interview

Here is my favourite quote from our chat

Shout-Outs: 3 New Marketing Shows on YouTube

In this part of the show I give shout-outs to individuals, organisations or brands that are remarkable online and worth talking about.

In this week’s show, I’m giving shout-outs to three new Marketing Shows on YouTube.

As people’s expectations for high-quality content goes up, more creators will move towards creating ‘shows.’

1. Michael Stelzner, The Journey

The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

It is an episodic series of 8-minute long video shows.

Watch as he inspires and mobilises his marketing team to take action.

Subscribe to and watch The Journey

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2. Andrew and Pete

The Andrew and Pete show combines all the fun and games of a radio show, whilst interviewing some of the most inspiring and knowledgeable marketeers and entrepreneurs on the planet! If you run your own business or are in charge of marketing at your company then this is the show for you. You’ll laugh, you’ll cry, and you’ll learn a ton too.

Marketing your business should be fun, in a digital world with a ton of competition if you’re not breaking some rules, then you aren’t marketing right. Season 1 has an amazing line up of guests including: Joe Pulizzi, Mark Schaefer, Chris Ducker, Kim Garst, Jay Baer, Jay Acunzo, Ann Handley, Amy Schmittauer, Peg Fitzpatrick and Brian Fanzo!

Watch the first 10 episodes to find out who is crowned the ULTIMATE MARKETING CHAMPION.

** The full show is all recorded via podcast, where you can watch ALL the episodes right now.

Check it out on:

• iTunes: https://itunes.apple.com/gb/podcast/t…
• Android: http://subscribeonandroid.com/andrewa…
• Stitcher: https://www.stitcher.com/podcast/abru…

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3. JSB Talks Social Show 

The JSB Talks Social Show! It’s new and coming soon! Yes, coming soon!

I’m currently developing the show concept, styling, production process and promotion strategy.

I’ve been thinking about launching a regular video show for some time. A live show on Facebook for example, just wouldn’t work for me with my erratic schedule, I’m never in the same place on the same day on any consecutive week.

Consistency is vital for content engagement so I knew I’d have to think of something else.

What I can tell you about The JSB Talks Social Show is that it will be produced for YouTube with it also being shared on Facebook.

Each show will last 4-5 minutes and be released weekly.

Objectives

• To leverage the power of video for increased profiling
• To showcase my personality on screen
• To gain authority by commenting and sharing my opinion on the social media news stories and the social media influencers of the week

Programming Schedule

• Status update of the week
• Who’s making social media waves?
• It was an epic fail
• Howl of the week
• The Viral viewpoint

So what would you like to see on The JSB Talks Social Show? I’d love to hear your thoughts! Tweet me at @tweetsbyjsb.

Ask JSB

In this part of the show I bring the voice of my listeners onto the podcast.

And, don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail.

This week’s question is from Eoghan: 

Do you think Facebook will end up killing YouTube

Tune in to hear my answer:

JSB’s Column

YouTube and Facebook – Competing for Social Share, But Two Completely Different Platforms

In today’s column, I’m sharing my views on why YouTube shouldn’t be ignored in the face of a battle from Facebook.

While they are both competing for social share of voice we must understand in the first instance, that they are two completely different platforms.

First let’s establish the differences

• A video view on YouTube is 30 seconds, while on Facebook it’s just 3 seconds.
• YouTube has on average 17 million views per video, Facebook has 24 million.
• The average length of a YouTube video is seven minutes while on Facebook it’s 1 minute and 28 seconds.

Benefits of YouTube

• Discovery on search – on YouTube but also on Google who own YouTube
• Slower to build an audience but long-term gains in views
• More professional videos shared

Benefits of Facebook for Video

• Discovered on the newsfeed
• Drives quick views and engagement
• Attracters shorter more amateur video but Facebook wants to change this with new partnership with content creators and media outlets
• Average Engagement Rates on YouTube 0.65% while on Facebook it’s 3%
• Average shares on YouTube is 55k, on Facebook its 622k
• Likes and comments on YouTube average at 0.58%, on Facebook it’s 1.17%
• YouTube video views on mobile are 50%, for Facebook its’ 65%

Finally, here’s why you should use YouTube or Facebook…

1. Are you looking for branding? – Facebook
2. Are you interested in building your new brand? – Facebook
3. Are you looking for a great revenue share? – YouTube
4. Are you seeking great SEO integration and full access to your audience? – YouTube
5. Do you want to build your audience over time? YouTube

If you need a video marketing strategy, then get in touch. Simply email me to [email protected].

Social Media Tool of the Week

Stick to 140 Twitter characters with this novel Chrome Extension

The social media tool that saved my working week this week is a new Chrome extension that keeps your Tweets at 140 characters.

There’s plenty of debate going on about whether Twitter’s decision to double its character limit from 140 to 280 is a good thing.

If like me, you prefer life in 140 characters there’s a handy little browser extension to satisfy all your Tweet needs!

It’s called 140, and it’s made by Slate. It not only shortens long tweets to 140 characters on Twitter’s desktop site, but it also prevents you from posting tweets longer than the original limit.

Get the Chrome Extension here.

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Listen: JSB Talks Digital | Episode #75

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.