[PODCAST] From Start Up to Scaling Up – How to Build your Business in the Digital Age

JSB Talks Digital Podcast #111

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #111, I’m talking from start-up to scaling up – how to build your business in the Digital Age.

In social media news:

o Workplace by Facebook Introduces Profiles

o Snapchat Bins Snapcash

o Facebook Watch Party Goes Mainstream

* I interview Jamie White, founder of Leading Social and creator of The Start Summit

* Shoutouts: Essential digital infrastructure for start-ups

* Ask JSB

* In JSB’s column: My start-up to scaling up story

* And find out what social media tool saved my working week

Tune In To Episode #111:


Workplace by Facebook Introduces Profiles

“Turn workplaces into communities” says Facebook in an update introducing Profiles for Workplace.

In setting down it’s rationale for Profiles in a business tool, Facebook quotes a stat that states 45% of decision-makers believe a company-wide people search is a ‘must have business tool.


So, what’s new in Workplace?

Users will now see personalised profiles for deeper connections between colleagues. They’ll be able to celebrate their colleagues and team-mates and call out birthdays and work anniversaries.

It also includes a new directory search to find anyone in the organisation.

More personalised profiles are also encouraged -not just a colleague’s name and where they sit, but what they do at work – and what they like to do outside of work, too.

So those of you who say Facebook is personal, might just need to re-think that!


Snapchat Bins Snapcash

Snapchat is to shut down mobile payment service Snapcash on August 30th.

The discovery was made by TechCrunch who say that since launching in 2014, Snapcash has faced stiff competition from bigger cash transfer vendors such as Google Pay, Pay Pal and Apply Pay.

The feature has been available to Snapchat users using both Android and iOS in the United States who have a debit card and are 18 or older.

Responding to a media query from TechCrunch Snapchat said:

“Snapcash was our first product created in partnership with another company – Square. We’re thankful for all the Snapchatters who used Snapcash for the last four years and for Square’s partnership!”


Facebook Watch Party Goes Mainstream in Groups

Facebook has officially launched Watch Party worldwide. Watch Party allows Facebook Groups to watch videos together, with all of the viewers tuned in to the same spot in the video.

What is Watch Party?

Watch Party is a new way for people to watch videos on Facebook together in real time.

Once a Watch Party is started, participants can watch videos, live or recorded, and interact with one another around them in the same moment.

Facebooks says:

“We’ve been focused on building new ways to bring people together around video, create connections, and ignite conversations; Watch Party is the next step in bringing this vision to life.”

Facebook says it’s now testing Watch Party for Pages and friends outside of Groups.

Writing in a blog post, Erin Connolly, a Facebook Product Manager said:

“We believe that if people can start a Watch Party directly from their profile or from a video they’re watching, the experience of watching video on Facebook can become even more fun and social.”



build your businessIn this episode, I interview Jamie White. Jamie is an award-winning entrepreneur, winning Ireland’s Best Young Entrepreneur in Dublin in both 2014 and 2015.

He’s built up and sold numerous businesses. Namely CollegeTimes.com and TeenTimes.com, two fast growing youth websites that collectively reached over 100 million millennials weekly.

He now works with brands worldwide on their social media marketing through his business Leading Social, hosts numerous events in the concerts and conferences space and shares his business journey / lessons that he’s learning along the way through consulting, public speaking and social media.

In this interview, I speak to him about his latest venture The Start Summit taking place in Dublin on September 15th.

Follow Jamie on Instagram at @JamieWhite

Tune In To Jamie’s Interview:

Build your business



In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, I’m sharing three resources to help you stay knowledgeable in the Digital Age.

1) Mobile responsive website

2) Social networks

3) CRM

Utilize technology to improve your business, and save yourself time #JSBTalksDigital Click To Tweet



In this week’s ASK JSB, Louise asks via a DM on Twitter, about the fear of setting up a business and how to overcome it.

Listen in to hear my answer!

If you have a digital marketing or social media question, don’t forget you will have it answered on the show by using the hashtag #AskJSB on Twitter or Instagram. You can also leave me a voicemail with your question at www.digitaltraininginstitute.ie/askjsb.

And you can also post a message on any of my social networks!



In today’s JSB’s column I share my start-up to scaling up story as I look back on 10 years in business. When Jamie reached out to me to speak at the Start Summit I began to reflect on the last decade of going it alone.

? 2018 marks my 10th year in business

? What prompted my decision to go self-employed?

? Recession-Armageddon

? Motherhood and business

? The challenges often out-weighed the opportunities

? Failing

? Persevering

? Upskilling and more education

? The come-back

? The team

? Attitude

?The now

?The future

If you want to discuss your digital or social media marketing strategy then get in touch. Drop me an email to [email protected].

October will be 10 years in business for JSB - tune in to hear her top tips for success! #JSBTalksDigital Click To Tweet


Social Media Tool of the Week

The social media tool that saved my working week this week is Loom.

The company’s tagline is “Send a Video, Not a Thousand Words.”

This free screen and video recording software allows you to brief team members or clients with how-to demonstrations.

On their website, loom explain that:

“For every 10 seconds of video you record it is equivalent to 81 seconds of typing. No more super long emails that take forever to write. Simply click Loom to record and start saving time!”

With its Chrome extension, it’s literally one-click screen recording and the upload is instant too, letting me share with the team or clients immediately without any further editing or setup needed.

Give it a go and find out more at https://www.useloom.com/


I love feedback!

Thank you for tuning into episode #111 of JSB Talks Digital. If you are a regular listener I would love a review!

As always, I have everything discussed on today’s show on my award-winning blog at digitaltraining.ie

Don’t forget we are now on Google Podcasts reaching more Android users. You can also subscribe on iTunes, Spotify, Google Podcasts, Libsyn, Stitcher or Soundcloud.

If you are interested in becoming a digital marketing pro and work in the public sector, check out my new Diploma in Digital Communications for Public Sector at: https://publicsectormarketingpros.com/diploma/ It starts on September 3rd.

Thank you for continuing to listen and don’t forget to get in touch you’re your questions. I love hearing from my listeners so don’t be a social media stranger!

Tweet me to @tweetsbyJSB; post a comment on our Facebook Page; Digital Training Institute. you can also snap me at jsbsnaps or why not send a boomerang to jsbgrams.

I’m Joanne Sweeney-Burke. This is JSB Talks Digital. Thanks for listening and I’ll talk to you soon.

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