JSB Talks Digital Podcast #59
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
This episode is all about mindset and the role it plays in our online businesses.
Coming up in the podcast:
- In social media news:
- Twitter is testing a subscription style ad programme;
- Insights come to Facebook Groups; and
- Facebook releases its second quarter earnings results for 2017.
- I interview Amanda Tooke online entrepreneur, spiritual life coach, author and creator of a concept called MAP.
- In shout-outs: Three mindset gurus we should follow to help re-frame our thoughts about money mastery.
- Ask JSB.
- In JSB’s column – overcoming your mindset to flourish.
- Find out what digital marketing reporting tool saved my working week.
Listen to this week’s podcast:LISTEN: Mindset - The Secret to a Successful Online Business? Click To Tweet
Social Media News
Twitter is testing a subscription style ad programme
As Twitter continues to test new features and re-engage lost users, it’s turned its attention to an ad subscription programme.
The micro-blogging site is said to be testing a subscription-style ad model that costs $99 a month.
For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
— David Iwanow (@davidiwanow) July 28, 2017
So what do you think? Would this entice you to sign up? I’d love your thoughts at @tweetsbyJSB.
Insights roll out to all Facebook Groups
We’ve all been waiting on Facebook Group Insights for quite a while but this week they began to roll out to all users. Do you have them yet?
Group Insights will give admins access to real-time metrics around growth and post engagement including:
- New Members: How many new members have been added in the past 28 days, and the percentage of growth in the past month.
- Posts, Comments and Reactions: The total number of posts, comments and reactions, and how that compares to the same period last week, last month or last year.
- Popular Times: A graph in Group Insights charts activity level by time of day and day of the week. This can help determine the best time to post content or host group events such as a Facebook Live.
- Top Posts: A collection of the posts that received the most likes, comments and views during the selected time period. This will help Facebook marketers understand what made those posts popular.
- Top Contributors: A ranking system of your membership shows who contributed the most posts and comments during the past 28 days.
- Age and Gender: A breakdown of your membership by gender.
Facebook Q2 financial report gives us insights into growth of the social network as well as new marketing trends
The second quarter 2017 financial report from Facebook makes for very interesting reading and it’s so far removed from Twitter’s ailing advertising revenue.
“We had a good second quarter and first half of the year. Our community is now two billion people and we’re focusing on bringing the world closer together.” – Mark Zuckerberg, Facebook founder and CEO
Over the last quarter, Facebook has increased its daily active users by forty-one million to 1.32 billion, and their monthly active user total by seventy million to 2.01 billion.
Last month, Facebook became the first social network to reach the two billion user milestone.
But perhaps more important is that engagement levels are in line with user –growth rates at 66% in overall terms.
Mobile continues to grow in prominence with 87% of Facebook’s ad revenue now comes from mobile advertising, up from 84% a year ago.
Finally, this quarter’s report also confirms that they are going to proceed with 6-second videos for advertisers with COO Cheryl Sandberg saying, “Video is an important part of our mobile strategy.”
6 second of ad video is a strategy already employed by YouTube to reduce ad avoidance by viewers.
Interview | Amanda Tooke
In today’s show I’m delighted to be joined by a fellow masterminder!
Amanda Tooke is an online entrepreneur, spiritual life coach, author and creator of a concept called MAP.
Amanda and I are fellow entrepreneurs in Sigrun’s VIP Mastermind and I’ve always been both intrigued and impressed by Amanda’s approach to her online business.
So I just had to have her on the podcast and let her explain how she has built a 7-figure business, not simply because of her products or knowledge but because of her abundance mindset.
Tune in to hear our discussion and Amanda gives me advice on how to overcome my online businesss mindset challenges!
Ask JSB brings the voices of my listeners onto the show. So you now have an opportunity to ask me a question, have it aired on the podcast and I will respond.
If you want to hear your voice on JSB Talks Digital simply log on to www.digitaltraining.ie/askjsb and you might find yourself and your question on air!
Today’s question is from my mentor George Anderson. This is a question he’s been probing me with for quite a while, so I thought it would be apt to have him ask me publicly on the podcast!
“You’ve got an amazing product by all accounts. Why haven’t you launched it yet? What’s been stopping you?”
Well his question is timely as I’ve been in a mindset battle with myself around the launch of my online knowledge products.
It’s one of my 2017 goals to launch a series of online programmes for marketing and communications professionals across the world who won’t get an opportunity to work with me face-to-face.
But I’ve been holding myself and my colleague Djameela back from launching and I didn’t know why! Well until George helped me uncover why, just last week.
Tune in to the podcast to hear my answer to George’s question.
In this part of the show I give shout-outs to brands, organisations or individuals whose work online is remarkable and worth talking about.
In this weeks’ show I’m giving shoutouts to three mindset masters who are worth following, and I know these three guys personally so I can vouch for their expertise and knowledge.
George Anderson is a coach, presenter, writer and motivator. He’s also coach to JSB.
George combines his expertise in physical and emotional wellbeing with mindset, motivation.
He speaks at events across the world and once ran 10 marathons in 10 days in his home town of Thame in the UK.
“Make the impossible possible, whatever that is to you and whatever it is that you want to achieve.”
That’s the words of motional speaker and personal and business coach Gerry Duffy. Famous for running 32 marathons in 32 days, Gerry is also an entrepreneur with the Gerry Duffy Academy and Speaker School.
He helps individuals and entrepreneurs realise the best of themselves through his series of coaching programmes.
He is also an author and his current title is Goal Getter – 35 Different Ways To Reach Your Goals’ and you can get a free chapter from his website. I had the opportunity to interview Gerry earlier this year at Pendulum Summit and he gave me some advice ahead of my first half marathon.
Find out more at http://gerryduffyacademy.com/
James MartinGrow yourself, grow your people, grow the business. - James Martin Click To Tweet
I love this quote from James Martin, a highly experienced life and business coach. I’ve known James for many years and his insights into personal development continue to both amaze and phase me.
James works alongside Tony Robbins and has developed his own suite of programmes including training people to become coaches.
James also specializes in:
- Leadership Development
- Online Courses
I interviewed James recently and you can watch our conversation on mindset below.
Find out more about James and his coaching programmes at https://www.teamlifetraining.com.
JSB’s Column | Time to re-charge and re-think
In today’s column, I’m sharing my own mindset journey with you.
Mindset is more than a state of mind. I think it’s a physical state also. I’ve always prided myself in my mindset describing it to my inner self as – optimistic, fiercely determined and always willing to learn.
But it wasn’t until the beginning of this year in January 2017, that I had a deeper realisation – ‘developing your mind and your mindset is an absolute must in business.’
I have to admit, that up until then, and I consider myself smart, I believed that investing in my business and in professional development would help me grow my business.
But I was wrong. I was missing one central piece of the jigsaw.Developing your mind and your mindset is an absolute must in business. Click To Tweet
I forgot about me. I know – how on earth could I have done that? How did I go through 15 years of my career without even considering that looking closer at me as a person would actually help me thrive professionally?
Nevertheless, the breakthrough came and during the 2017 Pendulum Summit at Dublin’s Convention Centre as I sat and listened to speaker after speaker talk about mindset in the context of wealth mastery.
The theme was “Unleash Your Warrior Mindset”- and I actually thought I had it all worked out. Sure, amn’t I a warrior anyway – I told myself – I don’t really need to be here at all! Just check out my back-story on my TEDx Talk.
But I was wrong once again.
Jack Canfield didn’t tell me to get a 12th qualification. Nope.
Keith Cunningham told me I needed to take more thinking time. OK!
John Di Martini told me to follow my passions – ‘do what inspires you, now what motivates you. Never thought about it this way!
Lisa Nichols told me to lodge a dollar every day in the bank of me and to invest in myself.
Robin Sharma warned me about putting my ladder against the wrong wall.
So, with all of this new and profound knowledge, I left Dublin and began to re-think my thinking and I have been doing it ever since.
As I track my masterplan for the remainder of 2017, I have an open mind, an open mindset and I will continue to work on developing the personal JSB and not forgetting Joanne too!
Social Media Tool of the Week: Whatagraph
The tool that saved my working week this week is Whatagraph
Whatagraph is a marketing performance reporting platform that automatically converts website & social media data into visual, simple and understandable infographic reports.
It supports multiple integrations, you can assign responsible users to clients, group your reports by clients or departments, set unique branding to each client & pay for what you need and many more features that definitely will take your reporting to the next level.
The software features automated data gathering capability that allows it to automatically collect data from over 10 data sources, including Facebook, Twitter, Instagram, YouTube, Google Analytics, and more.
Once you have the data you need, Whatagraph lets you create custom templates to make sure that your data is visualized exactly the way you want it.
On top of that, you can embed branding elements into your reports for added personalization.
The problems it will solve for online marketers are:
- Spending a lot of time for manual reporting tasks;
- Explaining analytics data to non-techies;
- Branded data reports on the go;
Register for a free trial at http://whatagraph.com/.
I love feedback
I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.