[PODCAST] Behind the Scenes at Ireland’s first Public Sector Digital Marketing Summit

JSB Talks Digital Podcast #104

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #1o4, I bring you behind the scenes of Ireland’s first Public Sector Digital Marketing Summit which I organised in Dublin’s Mansion House.

Coming up in today’s show:

  • In social media news:
  • Introducing IGTV
  • Facebook introduces a paid subscription model for Groups
  • Twitter launches Twitter Media, a new home for publisher

    • Shoutouts: Three reasons to take my new Diploma in Digital Communications for Public Sector
    • I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin.
    • Instead of Ask JSB this week, I’m giving you an aural sense of the summit in this Summit mash up prepared by Eoghan.
    • In JSB’s column, I bring you on stage with me at the Mansion House where I discuss why trust is the #1 currency in the Digital Age.
    • And find out what social media tool saved my Summit
Get behind the scenes at #PublicSectorDMS! | #JSBTalksDigital Click To Tweet



Social Media News

Introducing IGTV

Instagram has launched IGTV, a platform which allows videos up to one hour in length, up from the previous one-minute limit. Now a community of one billion people, the social network is really making a statement to YouTube.

But this is the first time that we will have long-form vertical video!

“IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.

“We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.”

What do you think? Are we ready for vertical video? Will you be an IGTV creator?

Watch the  video of Instagram co-founder and CEO Kevin Systrom (@kevin) introduce IGTV from a live event in San Francisco:


Facebook introduces a paid subscription model for Groups

Well well well, have you heard the latest about Facebook Groups?

Facebook is introducing a paid subscription feature for Group admins so we can charge for exclusive content.

The feature is currently being tested across select Groups in different markets.

Facebook has started letting select Group admins set up a paid subscription for access to special sub-Groups that offer exclusive content to subscribers.

Subscriptions can go from $4.99 up to $29.99 per month.

This is an interesting development. Entrepreneurs have already been charging for Group access so it seems Facebook is making its way.  


Twitter launches Twitter Media, a new home for publishers

Twitter has launched Twitter Media, a new home for publishers on the platform.

In a blog post Twitter say:

Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical, featuring:

      • Best practices from the most successful content publishers across Twitter, curated by Twitter’s news, sports, and entertainment partnerships teams.
      • The latest information about new products and features designed specifically for content publishers.
      • An easy-to-navigate help section curating answers to the most common questions we get from content publishers every day.”

Interesting move by Twitter, let’s see if it flys!

Interview with Sharon Campbell

In this episode, we go into the Green Room at the Round Room in the Mansion House where the Public Sector Digital Marketing Summit team interviewed Sharon Campbell from Trinity College Dublin.

Sharon presented #TrinityisSocial – it was one of the delegates favourites!


Follow Sharon on Twitter @SharGC 

@tweetsbyJSB chats to @SharGC at the stunning @CEVMansionHouse for #PublicSectorDMS | #JSBTalksDigital Click To Tweet

Listen to my interview with Sharon:

Shout-Outs: Three Mobile Storytelling Tips

In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, I’m giving shoutouts to my new Diploma in Digital Communications for Public Sector and three reasons why you need to enrol if you work in any area of communications in a government body or public sector agency.

      • There’s nothing like it available

This programme has been designed especially for public sector marketing pros. I’ve been working alongside you and your peers for many years and I believed I could and should step in and fill the knowledge void.

So this one-year accredited programme will cover 12 modules ranging from …. to and …. to ….

      • You get to work with JSB for one year!

Often my clients only get to engage with me for a day, perhaps two or if they are lucky perhaps over the course of a 6-week project. By enrolling in this Diploma you get to benefit from my insights for an entire year. The learning will be far greater than simply a one-day tactical workshop.  

      • It’s accredited in 22 countries  

The Diploma in Digital Communications is accredited in 22 countries giving you international recognition for your work.

There are lots more benefits so if you want to read all about them and download the Diploma brochure log onto: https://publicsectormarketingpros.com/diploma/


Summit Compilation

Instead of ASK JSB This week, I’m giving you an aural sense of the summit in this Summit mash up prepared by Eoghan. Enjoy! So, if you are feeling FOMO don’t worry about can already register for next year’s event at https://publicsectormarketingpros.com/2019-summit/


JSB’s Column: Join me on stage at Public Sector Digital Marketing Summit 2018!

In today’s JSB’s column I bring you on stage with me at the Public Sector Digital Marketing Summit. In my opening keynote I wanted to set the tone for the day. I outlined why I organised such a massive event, taking a big risk and asking people to take a leap of faith in me.

I also outlined why trust is the #1 currency in the Digital Age and why public sector digital marketing professionals need to defend the truth in the era of fake news.


Social Media Tool of the Week: Ferrite

The social media tool that saved my working week this week is Nearby from LinkedIn.

At the Summit, I asked people to turn on the Nearby feature on LinkedIn so we could all connect with each other.

You need to do this when everyone is actually on their phones and has the LinkedIn app open.

So how does it work?

Find Nearby” uses your device’s Bluetooth to work and “scan” the people around you. Of course, all users would need to activate the feature to be discoverable. Once activated, you can choose to let people nearby discover you, for the next one to three days – or forever – which, in LinkedIn’s terms, means weekdays, 9am-5pm.

I love feedback

Thanks for tuning into episode #104 of JSB Talks Digital. This show marks two years since I began this podcast and it’s safe to say I’ve loved every single minute of it!

As always, I have everything discussed on today’s show on my award-winning blog at digitaltraining.ie

If you are interested in taking my Diploma find out more at:


Thank you for continuing to listen and get in touch with questions. I love hearing from my listeners so don’t be a social media stranger!

Be sure to subscribe JSB Talks Digital on iTunes, Spotify, Libsyn, Stitcher or Soundcloud.

Tweet me to @tweetsbyJSB; post a comment on our Facebook Page; Digital Training Institute. you can also snap me at jsbsnaps or why not send a boomerang to jsbgrams.

I’m Joanne Sweeney-Burke. This is JSB Talks Digital.

Thanks for listening and I’ll talk to you soon.


I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Review JSB Talks Digital on iTunes

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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