Learning in the Digital Age: JSB Talks Digital Episode 13

JSB Talks Digital Podcast

Lesson from today’s show: learning in the digital age – JSB’s digital learning framework

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

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Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!

In this episode

  • Behavioural targeting is coming to Snapchat
  • Google Retires Google+ Hangouts on Air
  • You can now Zoom in on Instagram
  • I interview the founder of Blink Design, Louise Lawlor
  • My Shoutouts:
    • The upcoming Network Ireland Limerick social media event
    • The Littlewoods Ireland Blog Awards 2016
    • My favourite Facebook Groups which I think you should join
  • My featured column: keeping ahead in the digital age: a strategic learning plan for social media mangers, digital marketers, bloggers and business owners; and
  • Klout – the social media tool that saved my working week.


Useful links from this episode

  • I’m speaking at the Network Ireland Limerick event on October 12th on “How to navigate the ever-changing social media landscape” so if you want to come along find out more here.
  • Digital Training Institute is a finalist in two categories in the Littlewoods Ireland Blog Awards 2016 – Marketing & Comms and Digital & Tech. If you want to go along or see the list of finalists in all categories click here.
  • My favourite Facebook Groups


Interview of the Week

In this week’s show I’m joined by a lady I first met back in 2012 when I spoke at the National Women’s Enterprise Day Conference.

Louise Lawlor is founder of Blink Design, a creative design agency based in Limerick. Louise is also the President of Network Ireland Limerick.

Network Ireland is a non-profit, voluntary organisation, supporting the professional and personal development of women. They have over 500 members in eight branches across the country.


JSB’s Featured Column

Keeping ahead in the digital age: a strategic learning plan for social media mangers, digital marketers, bloggers and business owners

Do you feel like you are running on the social media treadmill? Are you completely daunted by the vicious speed of change on the social web? Do you feel lost or left behind in terms of your knowledge or skills?

Well, guess what? You are not alone. Each and every day I get interaction online from my community across the world who are liking, sharing, commenting, retweeting and reposting my digital content. They are learning from me and passing that knowledge on via their social networks.

So I got thinking. How can I help busy, frustrated, overwhelmed social media managers, digital marketers, bloggers, business owners and professionals to learn with legacy?

What I mean by that phrase – learn with legacy is: what can I teach individuals that will have an immediate and everlasting effect on their business, on their client projects, and on their own professional development?

So I began to scope out a strategic digital learning framework. The concept involves teaching people online but using live video and webinar software, educating using a variety of content types, providing workbooks and checklists and filling gaps in their knowledge right now.

I will continue to work on this project and I hope to launch it later this year. So stay tuned to JSB’s social networks and this podcast for more details.

A stepping stone to making the JSB Strategic Learning Framework a reality is the launch of my new Digital Bites schedule. 


Digital Bites with JSB consists of 90-minute skills-based digital marketing and social media training online.

For just $19 you receive 90-minutes of skills-based training, including live Q&A with your trainer and we guarantee at least five actionable skills to take-away.

You also get access to the recording of the course for 30 days.


Upcoming Digital Bites Courses (September – December 2016)

  1. 5 Facebook Page Updates You Need To Implement Now
  2. How to Use Canva To Create Social Media Graphics
  3. Master Twitter & Tweet with Confidence
  4. Facebook Advertising Beginners Guide
  5. Perfecting Your LinkedIn Profile
  6. 5 Digital Storytelling Tactics
  7. How to Get Your Business on Snapchat
  8. How To Create Instagram Stories
  9. How To Use Twitter Dashboard
  10. How To Use Facebook Live Effectively
  11. How To Use The Yoast SEO Plugin on WordPress
  12. How To Measure Social Media ROI

These invaluable training sessions will catapult your digital skills forward. So be sure to sign up now to register your interest: Email [email protected]


The social media tool that saved my working week is…

So the tool that saved my working week this week is Klout.

Klout score Joanne Sweeney Burke

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.

So what does your Klout score really mean and does it matter?

The reason I used this tool this week as I was trying to communicate to a prospective client how influential I am online. If they don’t convert on client testimonials, previous work case studies or your education, then I suggest dropping in your Klout score!

Klout’s algorithm aggregates data from your main social networks and scores your influence. I’ve reviewed my Klout score after recording this podcast and it’s gone up to 66 so I’m in the top 5% of Klout influencers!


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital Podcast Episode #13

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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