How to Stand Out Online by Being Yourself

How to Stand Out Online by Being Yourself


JSB Talks Digital Podcast #60

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode I explore how our own uniqueness might just be the secret sauce to being successful online.

Coming up in the podcast:

  • In social media news:
    • Google builds Stamp to compete with Snapchat;
    • Tinder style matching service comes to LinkedIn; and
    • Multiple photos in posts coming to LinkedIn.
  • I interview US best-selling author, entrepreneur and business growth expert, Trevor Crane.
  • In shout-outs: Three ways to shine online as yourself.
  • Ask JSB
  • In JSB’s column – Why be somebody else, when your uniqueness is you?
  • Find out what social media tool saved my working week.

Listen to this week’s podcast:

LISTEN: How to Stand Out Online by Being Yourself Click To Tweet


Social Media News 

Google builds Stamp to compete with Snapchat

I love it when the social networks get all bullish and try to win favour over each other with us social media enthusiasts!

So, the latest battle is Google V Snapchat.

It’s reported this week that the Goliath of the search engines is working on a mobile media app called Stamp, to rival Snapchat’s Discover service.

Trying to ‘stamp’ their authority in the social media space, Google has not done too well so far.

So, what are the commentators making of this?

The Telegraph in the UK reports that Stamp evolved from media relationships Google already has with publishers around AMP – accelerated mobile pages.

AMP loads media content on mobile much faster.

According to the Walll Street Journal who are quoting a Google Source, “The success of the open source AMP project is down to the constant collaboration with publishers that involves working early on upcoming features.

Let’s watch this space with interest!

I’d love your thoughts – let’s talk about it on Snapchat – snap me to jsbsnaps.


Tinder style matching service comes to LinkedIn

It’s been described as Tinder meets LinkedIn, the new mentoring matching service they announced last week.

I’m a mentor to business owners and marketing professionals and I also have my own mentors. So, it’s a super step by LinkedIn to launch this free service matching users looking for mentorship with potential mentors.

Plus, it’s super relevant to professional networking and not something another social network would launch. OK who knows about that especially where Facebook is concerned. But anyway, I’m really looking forward to seeing how this works.

Mentors and mentees will be able to select parameters for matching: Within your network, within your area, from your alma matter.

Once a match occurs, they can message each other. LinkedIn also points out that either side can end the relationship at any time.

The service is being rolled out first in San Francisco and Australia so I guess we will just have to wait until the rest of the world gets it.

Read more here…


Multiple photos in posts coming to LinkedIn

Staying with LinkedIn, you can now add more than just one photo to your posts on the professional networking site.

Often late to the social media feature party, this feature has been on Facebook and Twitter for some time and was added to Instagram six months ago.

Photos are highly engaging on social and the swipe function on mobile provides a really nice experience for the user.

Multiple Images LinkedIn

Remember that LinkedIn is still our professional networking social network, so utilise this new feature to showcase highlights from an event, previews of new company product designs or key take-aways from a presentation.

Have a look at my multiple photo shares on my LinkedIn Profile.


Interview | Trevor Crane

Trevor CraneIn today’s show I’m delighted to be joined from the United States by Trevor Crane.

Trevor is a best-selling author, speaker and business growth expert.

He works a lot with authors, speakers coaches, consultants, and entrepreneurs.


Big Money with Your Book by Trevor Crane

This book will help you:

  • Find your voice and give you the confidence and credibility you need to be a leader… All access to amazing item on the list
  • Build a mass movement of people whose lives you can affect…
  • Make your calling a career, where people will pay you for your products, services & advice…

Tune in to hear our discussion.

Find out more about Trevor at


Here my favourite quote from our interview.

Trevor Crane Quote



Ask JSB brings the voices of my listeners onto the show. So you now have an opportunity to ask me a question, have it aired on the podcast and I will respond.

If you want to hear your voice on JSB Talks Digital simply log on to and you might find yourself and your question on air!

Today’s question is from Helena Gilhooly and she wants to know:

“Is my personal brand scalable online?”

Tune in to the podcast to hear my answer to Helena’s question.



In this part of the show I give shout-outs to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this weeks’ show I’m sharing tips on how to scale your personal brand online.

1) Craft your “ME” story

We all react to stories. Did you know your brain is hard-wired to remember stories

2) Develop your Digital Footprint

  • Get your domain across web and social
  • Google yourself to assess your current digital footprint
  • Did you know you can now buy your own lLive domain? Think about the future role of video in online marketing

3) Produce a sellable product

I remember a meeting with a former bank manager and he asked me about my business model. I told him I sold my IP – intellectual property and that my business didn’t carry stock and had low overheads.

His response floored me.

“It’s not like selling TV’s is it? You buy them for one price and you sell them for another price?”

So, let me explain what I sell.

My knowledge is the combination of old communications traditions with new digital technologies which gives me a 360-degree view of how marketing in the digital age should be approached, developed and implemented.

So, what’s your sellable product if it’s not an actual product.

3 tips on how to scale your personal brand online Click To Tweet


JSB’s Column | Leveraging the power of you to build an online profile and win customers

Joanne Sweeney-BurkeIn today’s column, I’m giving you some sound JSB advice.

Why be somebody else, when your uniqueness is you?

I’m going to talk about leveraging the power of you to build an online business.

  • I’ve already spoken about crafting your ME story. This is your why building an online business.
  • Don’t get distracted by others who are in the same field as you. Sure you can look at their approach and strategies, but don’t try to emulate them.
  • Fear nothing. Don’t let the fear of not knowing stop you. Once you make a decision to build an online business that has you at the centre, you will figure out the why.
  • Engage your community for answers – they are there to help and support you and trust me if you ask they will respond. Afterall, they follow you for you.
  • Trust in your gut. If you think a programme you are developing is not the right fit for your or your target audience, listen to your gut- but a word of caution here – test it with your target market.
  • As I just mentioned to Helena, don’t be afraid to fall or even fail – in actual fact, it is when you lose you learn! I’m actually going through this process right now as I work on my online business so I’m sharing my real-life experiences, feelings and scenarios.

But the one thing I am absolutely sure about is that I am me, I am JSB and I will develop and launch knowledge products that customers want to buy from me. It is the I and my why that will help me shine online.

So, the moral of this column is that our uniqueness is one of the key determining factors to differentiate us online. Don’t under-estimate you.

Our uniqueness is one of the key determining factors to differentiate us online. Click To Tweet


Social Media Tool of the Week: Socialbakers

The tool that saved my working week this week is Facebook Benchmarking Tool from Socialbakers.SocialbakersDo you want to see how your Facebook Page measures up to your top competitors or the biggest influencers in your industry?

Socialbakers which allows Facebook marketers check their page’s exposure within Facebook.

How it works:

Just type the name of your company’s Facebook Page or paste the Facebook Page address, as well as that of your competitor – or any two Pages you want to compare into the display box.

Socialbakers will deliver your custom social media performance report in minutes so you can easily understand how well you are using social to nurture customer relationships.

The results show how you rank compared to your competitor on the following:

  • Audience by Country
  • Audience Growth
  • Posting Frequency
  • Audience Engagement
  • Content

Find out more at


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital | Episode #60

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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