Work with JS


Business story

Joanne Sweeney is the founder of Digital Training Institute, a published author and a passionate podcaster. She’s currently writing her second digital marketing book. 

A former broadcast journalist, Joanne went back behind the mic over two years ago to launch her weekly podcast, JSB Talks Digital. The 25-minute show has 6 segments – social media news, expert interview, shout-outs, Ask JSB, JSB’s column and the social media tool of the week.

Joanne is also the creator of Public Sector Marketing Pros, a dedicated hub for those working in Government agencies. Joanne is also the creator and host of the Public Sector Digital Marketing Summit and accredited Diploma in Digital Communications for Public Sector.

Her global audience are marketers, business owners and communications professionals.

“My journalistic background and my love for story-telling are a perfect fit with digital. I’m a content and strategy specialist with a flair for creative campaigns. I also love to inspire and empower my clients by bringing their skills into the digital age.”

A life-long learner Joanne holds a Masters’ Degree in Journalism and a Masters’ Degree in Digital Marketing.

Joanne works with Government bodies, international political organisations, media companies and the private sector on digital transformation.

JSB On stage close

“The bigger the stage the bigger the stakes.”

Joanne is a regular on the speaker circuit and has spoken on numerous stages in the US, mainland Europe, the UK and Ireland.

Joanne’s clients include Google and is a trainer for their Mobile Masterclass delivering it to some of the world’s biggest commercial brands.

Personal story

The accidental entrepreneur, who pulled herself up by her own bootlaces.

“When life makes you work for it, you dig deep.”

Known for

  • Digital marketing
  • Social media
  • Published author
  • Google partner
  • Podcasting
  • TEDx speaker
  • Apprentice finalist
  • Event creator
  • International speaker

Follow JS on social

Follow Joanne on Twitter JStweetsdigital or JSgramsdigital on Instagram and be sure to connect with Joanne on LinkedIn. Like the Digital Training Institute or Public Sector Marketing Pros Facebook Pages.