
Business story
Joanne Sweeney is the founder of Digital Training Institute, a published author and a passionate podcaster. She’s currently writing her second digital marketing book.
A former broadcast journalist, Joanne went back behind the mic over two years ago to launch her weekly podcast, JSB Talks Digital. The 25-minute show has 6 segments – social media news, expert interview, shout-outs, Ask JSB, JSB’s column and the social media tool of the week.
Joanne is also the creator of Public Sector Marketing Pros, a dedicated hub for those working in Government agencies. Joanne is also the creator and host of the Public Sector Digital Marketing Summit and accredited Diploma in Digital Communications for Public Sector.
Her global audience are marketers, business owners and communications professionals.
“My journalistic background and my love for story-telling are a perfect fit with digital. I’m a content and strategy specialist with a flair for creative campaigns. I also love to inspire and empower my clients by bringing their skills into the digital age.”
A life-long learner Joanne holds a Masters’ Degree in Journalism and a Masters’ Degree in Digital Marketing.
Joanne works with Government bodies, international political organisations, media companies and the private sector on digital transformation.

“The bigger the stage the bigger the stakes.”
Joanne is a regular on the speaker circuit and has spoken on numerous stages in the US, mainland Europe, the UK and Ireland.
Joanne’s clients include Google and is a trainer for their Mobile Masterclass delivering it to some of the world’s biggest commercial brands.
Personal story
The accidental entrepreneur, who pulled herself up by her own bootlaces.
“When life makes you work for it, you dig deep.”
Known for
- Digital marketing
- Social media
- Published author
- Google partner
- Podcasting
- TEDx speaker
- Apprentice finalist
- Event creator
- International speaker
Follow JS on social
Follow Joanne on Twitter JStweetsdigital or JSgramsdigital on Instagram and be sure to connect with Joanne on LinkedIn. Like the Digital Training Institute or Public Sector Marketing Pros Facebook Pages.
Please share this important message with family & friends. If you’re cyber aware these notices feel like common sense but it’s worth sharing your knowledge.
We’d like to remind people to remain alert to potential frauds associated with #COVID19 & vaccines. The HSE will not text you to ask for your personal details. We will not charge or ask for payment for a COVID-19 test or #CovidVaccine.
This is in itself #socialmedia4good
How we are using social media in @HSELive during the #COVID19 pandemic. #HoldFirm https://www.hse.ie/eng/about/who/communications/digital/blog/how-we-are-using-social-media-during-the-covid-19-pandemic.html
Congratulations to @SligoPPN who have developed a digital academy for their members. We were @dti_ie delighted to work on this project. This is the foresight that other organisations could benefit from - in-source your training with your own academy! 🎯
Sligo PPN are delighted to launch our Social Media Digital Academy
This initiative was developed in response to our 2020 Needs Analysis with huge calls for social media support from the community sector
Guides, videos & mentoring
We hope it helps
https://www.sligoppn.com/sligo-ppn-social-media-academy/