JSB Talks Digital Transformation | How Live Streaming Impacts Digital Communications

How the Live Streaming Era Is Impacting Digital Communications

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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This special series of podcasts takes a forensic look at how individuals and organizations are embracing digital transformation.

In this, the eighth in a series of special shows on Digital Transformation, I look at how the live streaming era is impacting digital communications. In today’s episode:

  • I have a digital transformation conversation with LiveStreamKatya
  • In shout-outs: Three live streaming case studies from my colleagues in digital marketing
  • In JSB’s column – A Live-streaming strategy for events; and
  • Find out what social media live streaming tool saved my working week.


Interview with LiveStreamKatya


I am delighted to be joined on today’s show by LiveStreamKatya.

Katya is a Live streamer and a strategist who helps businesses utilize live streaming to grow their online presence and generate revenue.

With over 35,000 social fans, she’s one of the early adopters on Periscope by quickly learning her way around the platform. In fact, within 90 days of discovering Periscope she quit her banking job.

Katya is the CEO of Peri10k, which is a community for speakers and live streamers and she helps entrepreneurs share their message through the medium of live streaming.

Today, she is one of the top 100 GOLD VIP Broadcasters with over 22,000 followers on Periscope. Katya is also passionate about teaching others how to generate revenue through live streaming.

Be sure to tune in if you want to hear Katya answer my questions:

Q1: Let’s go straight to your back-story. Tell me how a banker turned into an online broadcaster in 90 days?

Q2: The live streaming phenomenon has taken the social media world by storm as each platform competes for the live audience. But tell me why Periscope is your platform of choice, or have you been dipping your toe into competitor waters – namely Facebook Live, YouTube Live and Instagram Live? What’s your live streaming strategy?

Q3: Just like me you watch lots of live streams and very often people are aimlessly getting front of screen with no real direction or plan. How do you advise your clients?

Q4: Talk to me about equipment and the technical end of live streaming? What’s absolutely necessary in your live streaming toolbox?

Q5: Finally Katya, how do you think this live steaming bubble is going to evolve, will it burst? What’s your predictions for the future of live streaming?

If you want to learn more about live streaming then you would do well to join Katya across social media for fantastic tips, tactics and tricks.


JSB’s Column | A Live-streaming strategy for events

In today’s column, I share some live streaming tips with you which you can execute at your next event.

As a former broadcast journalist I love the buzz of live streaming! There’s nothing that gets the adrenalin going more than that red light going on and you know there’s nowhere to hide!

I live stream this podcast once a quarter and it’s so much fun. Make sure you check those out on the Digital Training Institute YouTube Channel.

Today I wanted to give you some tips based on my experience of live streaming for myself and for my clients.

  • TEST: Test your equipment, your internet connection, your software and once you are happy, test it again just to be sure. In a live situation there is so much to think about so you don’t want the technical elements to let you down.
  • EXPERTISE: Make sure you hire in experts in you don’t have the necessary skills in-house. A poor live broadcast from your event will do untold damage to your brand, so if you are going to do it, do it right.
  • SCHEDULE: Have a schedule for your live broadcast which covers every single second of being live on air. I have a schedule for my live streams so I know exactly what is happening each minute during the broadcast. I don’t really like the element of surprise when I’m live.
  • CONTENT: The quality and focus of the content is really important. Will you choose one or more speakers to live stream, will you have a series of interviews, or will you broadcast a debate? For me I like the diversity of being able to
  • PROMOTE: Be sure to pre-promote your broadcast on your website and social channels as well as communicating it to your email database. You should also set up a Facebook Live event if using Facebook Live to stream. I would also mention the event hashtag throughout the broadcast and encourage people to share it on their own social networks, I also invest in social advertising after my live stream is broadcast with some Facebook ad budget. I do this 24-hours after it gets maximum organic reach.
  • RE-PURPOSE: I always re-purpose the content on my live broadcasts for my blog and my social channels. It also serves as useful branding content if I’m pitching to a new client.
  • IMPROVE: It’s vital that we are improving with each broadcast. Learn from your mistakes or your live streaming hiccups, because that is what will make you a better presenter and your broadcasts better value for your audience.

Are you planning an upcoming event and want to live stream from it?

If you want to have a Digital Transformation conversation with me. Simply drop me an email to [email protected]. Everything starts with a story or a conversation.


Shoutouts | Live Streaming Shows 

In this part of the show I give shout-outs to brands, organizations and individuals whose work online is worth talking about. In today’s show I’m sharing three excellent live streaming shows that I tune into.

Social Media Examiner

Social Media Marketing Talk Show from Social Media Examiner is a weekly Facebook Live show which broadcasts on a Friday at 4pm GMT.

Every week they discuss up to 5 breaking social media news stories of the week and they have guests joining them to review the week in social media.

You get a whole lot of value for your hour so make sure you tune in. Follow them https://www.facebook.com/smexaminer/


Free Range Social

Hosted by Ian Anderson Gray and Julia Bramble, Freerange Social is a weekly Facebook Live show every Monday at 2pm (UK time).
The guys describe their show as: “Unboxing social media to make it accessible and fun!”

Both Ian and Julia are writers for Social Media Examiner and they know their social stuff!

Follow them at https://www.facebook.com/FreeRangeSocial/ to get notified when they go live. You can also catch my interview with Julia on episode 5 of JSB Talks Digital Transformation.


Joel Comm

I love when Joel Comm goes live and he pops up in my Facebook News Feed! Joel gives great insights into all aspects of social media marketing but social and live video are one of his specialist subjects!

I am in his Facebook Group called Social Media Masterminds Group: https://www.facebook.com/groups/SocialMediaMastermindsGroup

Where we often engage in group discussion around the latest news in social media marketing including: Snapchat, Facebook, Instagram, Live Video, Twitter, LinkedIn, and Periscope.

As a fellow professional in the industry, I created this group to provide a resource where we can collaborate, exchange ideas, have a share of voice amongst peers, network, and build relationships.

Do you live stream? Send me a link to your show on Twitter to @tweetsbyJSB or tag me on our Facebook Page facebook.com/digitaltraininginstitute


Social Media Tool of the Week: Facebook Live 

The social media tool that saved my working week is Facebook Live! It’s my number one live streaming platform.

Facebook Live - Live Streaming

You can broadcast Facebook Live through your profile or through your Business Page. To broadcast through your profile, tap to update your status and click the Live icon.

Just like posting a regular status update, you write a quick description about your broadcast. This title will go out in the news feed and in notifications to your friends/fans.

You can also choose the audience before going live. Select friends only, a specific friends list or public. Then tap Go Live.

During the broadcast, you’ll see the number of live viewers, which friends are tuning in and comments in real time. While people are watching you, invite those viewers to tap the Subscribe button. This way, they’ll get notified the next time you’re live.

I have a link to Facebook’s own best practices for Facebook Live on the blog associated with this podcast. https://www.facebook.com/facebookmedia/best-practices/live

Be sure to like my Facebook Page to catch my live broadcasts; www.facebook.com/digitaltraininginstitute


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital | Episode #40

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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