Content Creation Hacks | Featuring Lee Jackson

Content Creation Hacks Featuring Lee Jackson


JSB Talks Digital Podcast #77

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode, I’m talking about content creation hacks.

Coming up in this show:

  • In social media news:
    • Instagram Reaches 25 million active Business Profiles and shares new tips
    • Facebook creates an AI tool for suicide prevention
    • YouTube Stories function
  • I interview web design company entrepreneur and content creator, Lee Jackson
  • Ask JSB
  • In shout-outs: Content creation hacks from JSB
  • In JSB’s column: I bust content marketing myths damaging good digital marketing practice
  • Find out what content marketing tool saved my working week

Listen to this week’s podcast:

LISTEN: Content Creation Hacks | Featuring Lee Jackson #JSBTalksDigital Click To Tweet


Social Media News 

Instagram Reaches 25 million active Business Profiles and shares new tips

There’s no stopping the growth of Instagram. In its latest figures report, it now boasts being the fastest growing  social media platform.

There are now more than 25 million businesses active on Instagram, up from 15 million  in July.

Instagram Stats

Source: Instagram

Instagram released a range of business stats, including:

  • Over 80% of accounts on Instagram follow a business
  • 200 million Instagrammers actively visit the profile of a business every day
  • Two-thirds of profile visits to businesses come from people who aren’t following that business

What’s also interesting is that Instagram notes that 50% of business profiles don’t link to an outside website, which suggests, according to Instagram, that they see the app as their primary online presence.

Read their full announcement


Facebook creates an AI tool for suicide prevention

Facebook first introduced its Artificial Intelligence suicide prevention tools earlier this year. Up until now, those tools required a user, or one of their friends, to seek help.

Now Facebook says it can proactively intervene when it detects that someone may be at risk of self-harm or suicide – even if no one else has made a report.

So, when their technology identifies a post or Facebook Live broadcast “likely to include thoughts of suicide,” those posts can be routed to Facebook’s specially-trained reviewers who, in turn, can contact first responders.

Facebook VP of Product Management Guy Rosen says:

“The whole point of this is that our proactive detection can kick in even before something has been reported.” 

Facebook's suicide prevention AI

Image: Facebook

Rosen says that early testing of the system is already promising, with Facebook’s proactive detection tools resulting in more than 100 wellness checks in the last month — cases where Facebook alerted local first responders.

The AI tool is currently being rolled out but not so far to EU countries.


YouTube Stories function

YouTube is developing a new video feature that allows creators to post 30-second videos called Reels.

The feature is similar to Snapchat and Instagram Stories. was previously absent from YouTube. Google reportedly bid $30 billion for Snapchat last year which was apparently rejected, so instead its created its own Stories feature.

Reels will appear in a brand-new tab on creators’ channels and can be decorated with filters, text, and stickers.

They won’t expire after 24 hours, and one creator can make multiple topic-specific Reels, unlike Snapchat and Instagram Stories.

For example, a creator could make a beach-focused Reel and a separate cooking Reel.


Interview | Lee Jackson

Lee Jackson & JSBIn today’s show I interview serial entrepreneur and content creator Lee Jackson about his content creation hacks.

Lee’s business Angled Crown helps design agencies deliver high-quality websites, through code, consultancy, and education.

Lee has three podcasts, a YouTube channel and a blog.

Lee shares his content creation hacks such as how to create a blog post in five minutes, how to come up with content subjects, the process for creating videos and how to re-purpose podcast content.

Find out more about Lee and his work at:

Listen to interview:

@tweetsbyjsb chats to @leejacksondev about his content creation hacks #JSBTalksDigital #Podcast #Hacks Click To Tweet

Here is my favourite quote from our chat:

Lee Jackson Quote


Shout-Outs: JSB’s Content Creation Hacks

In this part of the show I give shout-outs to individuals, organisations or brands that are remarkable online and worth talking about.

In this week’s show, I’m sharing three JSB content creation hacks.

Three content marketing hacks you need to know! #JSBTalksDigital #Podcast #ContentMarketing Click To Tweet

1. Keyword Research

Data driven brand journalism should be the approach organisations take in their content marketing.

So, if you want to short-cut your strategy, start with understanding what your audience want to read. This piece of work will eliminate any guessing and stress about spending time creating content that doesn’t deliver results.

Use Google’s Keyword Planner tool to access data and insights into search terms and trends relevant to your nihce.


2. Batch Produce 

With experience in radio, TV and print media, I know how the original masters of content creation got ahead of their content creation tasks.

I batch produce content always aiming to be almost a month ahead of myself. This allows me to focus on client work and also react to breaking industry stories that I should write, podcast or vlog about.

Take 1-2 days of your working month and batch produce video, blog and podcast content then ask one of your team to re-purpose it for you for social.

This hack also reduces overwhelm and stress!


3. Optimise

Don’t waste great content by not optimising it for search and social. What’s the point if publishing content that never gets seen?

Understand best practice SEO and respect each social network by re-purposing the content according to that channel’s features and functionality.

#ContentMarketing Hack: Don’t waste great content by not optimising it for search and social. #JSBTalksDigital #Podcast Click To Tweet



In this part of the show I bring the voice of my listeners onto the podcast.

And, don’t forget if you have a burning social media or digital marketing question, simply click on and leave me a voicemail.

This week’s question is from Siobhán Coyle: 

“Can you recommend how best to approach managing the social media accounts of sports club?”

Tune in to hear my answer:


JSB’s Column | Content Marketing Myths Busted

Joanne Sweeney-Burke

In today’s column, I want to bust some content marketing myths!

  1. It’s free
  2. It’s a waste of time, there’s no ROI
  3. It’s not for my business or organisation
  4. People don’t read long-form content anymore
  5. Websites are dead, everyone is on social

If you need a content marketing strategy, then get in touch. Simply email me to [email protected].

Content marketing myths busted! #JSBTalksDigital #Podcast #ContentMarketing Click To Tweet


Social Media Tool of the Week | Outbrain

The content marketing tool that saved my working week this week is Outbrain.

It is a sponsored content network for publishers to advertise their content as well as earn revenue from sponsored content hosted on their sites.

80% of the world’s leading brands use the software, which gets your content discovered.

Outbrain gets your content recommended on premium sites, including The Guardian, The Telegraph, and Sky News for a fee, helping your content reach the most relevant audiences.


I’m currently investigating whether this tool will help me for my 2018 content marketing strategy because Outbrain reaches more than a half billion people globally each month.

Find out more at:


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital | Episode #77

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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