Social Video in a Mobile First World
JSB Talks Digital Podcast #61
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode I focus on social video in a mobile first world.
Coming up in the podcast:
- In social media news:
- Snapchat growth slows revealed by Q2 earnings report;
- Facebook TV a step closer with the rollout of Watch; and
- Go live with a friend on Instagram
- I interview Amanda Webb, founder of Spiderworking.com
- In shout-outs: Three social storytelling trends you need to be on top of
- Ask JSB
- In JSB’s column – How to tell a story on social video
- Find out what social video tool saved my working week
Listen to this week’s podcast:PODCAST: Social Video in a Mobile First World Click To Tweet
Social Media News
Snapchat growth slows revealed by Q2 earnings report
Snapchat’s growth is stalling, according to figures released in its quarter two earnings report. Their user growth rate slowed from 5% last quarter to 4.2% this time around.
Snap Inc. recently published their business report
They have added 7 million users this quarter to their daily active user (DAU) bottom line, bringing them to 173 million.
But if you compare this to their biggest rivals you see that Facebook added 41 million DAUs in the same period, while Instagram Stories added 100 million daily users since January.
But Snapchat execs are focusing on engagement levels, trying to differentiate themselves from other social networks, reminding us that users are spending 30 minutes per day in the app.
Facebook TV a step closer with the rollout of Watch
Facebook TV is here! This week they started to roll out their new ‘Watch’ tab which will show original shows.
The content is produced exclusively by its partners who will earn 55 percent of ad break revenue, while Facebook keeps the remainder.
A small number of U.S. users have Watch available to them on mobile, desktop and Facebook’s TV apps.
Go live with a friend on Instagram
Instagram is adding to its live video capabilities with the introduction of their new ‘Go live with a friend’ feature.
Writing on their website earlier this month they said:
“Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own. Starting today, we’re testing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day.”
Another day, another live video feature!
Interview | Amanda Webb
In this week’s show I’m delighted to be joined by Amanda Webb, founder of Spiderworking.com.
Amanda is a small business blogger, digital marketing trainer, speaker, podcaster and vlogger. She formed Spiderworking.com to help SME’s, local and small businesses develop social media strategies. She hosts a weekly Facebook Live Show called Digital Coffee on her Page which is awesome!
Find out more here: Spiderworking.com
Below is my favourite quote from our interview.
Be sure to check out Amanda’s Friday Digital Coffee Facebook Live where she shares social media news of the week.
Ask JSB brings the voices of my listeners onto the show. So you now have an opportunity to ask me a question, have it aired on the podcast and I will respond.
If you want to hear your voice on JSB Talks Digital simply log on to www.digitaltraining.ie/askjsb and you might find yourself and your question on air!
Today’s question is from Andrew, a presenter and producer at Radio Kerry:
“How do I create social videos that engage without actively selling?”
Tune in to the podcast to hear my answer to Andrew’s question.
Shout-Outs: 3 social storytelling trends you need to be on top of
In this part of the show I give shout-outs to brands, organisations or individuals whose work online is remarkable and worth talking about.
In this week’s show I’m sharing three social video trends that you cannot ignore and need to factor into your social marketing strategies.
1. We live in a mobile first world
We live in a mobile-first world. This is the start, the middle and the end when we are considering social video. More and more video is and will be consumed on mobile.
Search on mobile has overtaken desktop and mobile aces for social networking.
As far as video is concerned, video software company Animoto conducted research which found that:
- 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
- 92% of marketers make videos with assets they already have.
- 81% of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.
- Marketers feel the most confident about reaching customers with video on Facebook and YouTube. Consumers are still viewing on these platforms, but are also starting to expand the platforms where they’re watching branded video content. The top three channels they’re watching videos from brands are Facebook, Instagram Stories, and Snapchat.
To be even more specific, Animoto found where consumers are watching and engaging with branded videos daily:
2. Social video is immersive and engaging
By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on.
Consumers want more video and advertisers are investing in both the production of video and advertising campaigns to promote that video content.
In episode 59 of JSB Talks Digital I reported how 87% of Facebook’s ad revenue now comes from mobile advertising.
3. Social networks are prioritizing video views
Do you want to battle the algorithms? Most of the social networks are now giving priority to video content as well as constantly adding new video capabilities.
This trend will continue and as marketers we need to understand how social video is improving engagement and what impact its having on conversions.
What’s your social video strategy or do you have one? Don’t get left behind in the social video revolution.Most of the social networks are now giving priority to video content Click To Tweet
JSB’s Column | The ABC’s of Social Video Storytelling
In today’s column, I’m sharing the The ABC’s of Social Video Storytelling.
Social video is an increasingly critical component of any digital marketing strategy. With 74% of online traffic projected to come from video this year, this content form has to become part of your marketing mix to really engage your consumers.
“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.” – Gary Vaynerchuk
So how do you create a video to share on social media, anyway? Read my blog post How to Tell a Story on Social Video to learn more.74% of online traffic is projected to come from video this year Click To Tweet
Social Media Tool of the Week: Wondershare
The social video tool that saved my working week this week is Wondershare Filmora.
Who doesn’t love a gif!
GIFs are a great way to make a statement or express an emotion and are highly engaging on social news feeds. They are like emojis with their impact.
They are also useful to add into blog posts and keep a reader engaged.
The Wondershare Filmora is rated as one of the best of its kind in film and GIF maker software. It is user-friendly and it showcases so many features to aid you in your designing needs for your website and more. Enjoy over 100 features of visual effects as well as complete control over audio and video settings.
- Very easy to use
- Create GIF from still images
- Create GIF from videos by any format like AVI, MPEG, WAV, DAT, EVO, MKV, MP4, WMV, etc.
- Allow you to edit GIF with basic editing like crop, combine, rotate, speed up, slow down, color correction.
- Allow you to edit GIF with wonderful effects, text and subtitles.
Find out more at https://filmora.wondershare.com/video-editor/
Watch the tutorial below to check how to make a GIF with Filmora
I love feedback
I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.
Listen: JSB Talks Digital | Episode #61
I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.