How To Use Social Data To Deliver Business Results | JSB Talks Digital Episode #32

how to use social data to deliver business results

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. In this episode she brings you her podcasting tips.

SUBSCRIBE HERE  Listen on Stitcher


Coming up in today’s show

  • In social media news:
    • Snapchat introduces customized URLs
    • New Google+ updates and
    • LinkedIn gets a new desktop look
  • Find out how to build an online tribe. I interview Michelle Duffy Rudden of IrishBizParty
  • Shoutouts to three savvy social media campaigns
  • JSB’s column – how to use social data to deliver real business results; and
  • Find out what social media tool saved my working week.


This week in social media news:

Snapchat URLs

Did you know you now have your own Snapchat URL? It’s another great way to promote your profile across the social web.

To find your own URL, which you can then text, email, tweet, Facebook or broadcast it across the Internet until your friend count is sufficient, follow these steps:

  • Launch Snapchat.
  • Swipe down on the main screen.
  • Tap on Add Friends.
  • Select Share Username.

Your phone will then display the various apps and services you can share your personalised Snapchat URL to.

Add me on Snapchat! I’m at


Google+ updates

Google+ have announced new feature updates. You might consider tuning out right now because you’re not using Google+ but I suggest to listen in!

Writing on their blog, they say:
“For the past few years, we’ve been doing a lot of listening on the Google+ team, and we’ve learned a lot. Listening to your feedback inspired us to 
introduce a new Google+ focused on helping you connect around shared interests a little over a year ago.”

The new features include:

1) Hide Low Quality Comments
2) Zoom function added to photos
3) Events brought back


LinkedIn gets a new desktop look

Have you seen the new LinkedIn desktop design? What do you think of it?

User experience is one of the most vital aspects of a social networks’ business.

Chris Pruett, Director of Engineering at LinkedIn says: “This desktop redesign brings conversations and content to the heart of the platform”

The key to the new design appears to be getting people to better interact and gain more valuable insights.

The new desktop site features streamlined navigation, smarter chatbots, a richer news feed and a more intuitive search.

Navigation on desktop has been simplified into seven core areas: Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network and Search.


Let me know what you think of the desktop makeover, over on LinkedIn of course. You can connect with me here.


Interview | Michelle Duffy Rudden

Michelle Duffy RuddenA serial entrepreneur, Michelle went from selling children’s clothes at a market stall, to hand-making Funky Crayons. This led her into the digital world where she quickly became a dab-hand at e-commerce and social media marketing. Through networking on and offline, she spotted a demand there for her digital skills so she formed Breffni Digital, a digital marketing consultancy business. She is co-director of IrishBizparty Ltd. with Chris from The Brand Geeks.


Find out more about Michelle’s business at

Join the IrishBizParty Facebook Group

You can also subscribe to their website at

The hashtag is #irishbizparty and their Twitter Chat happens on Wednesday nights from 9-10pm.


JSB’s Column | How to use social data to deliver business results

Did you know that 26% of companies struggle to identify what data to collect? That’s according to research carried out by Accounting company KPMG.

The beauty of the digital age is that we can measure practically every single action taken on the social web. But that has left many marketers in a data spin!

So I thought I would share some insights in this column on how you can use social data to deliver business results.

Firstly, let’s look at the data that you probably have access to right now.

From your social networks you will have access to your audience’s demographic: gender, age, interests, location, industries.

This will tell you if you are indeed attracting the right people, the right prospects into your marketing funnel.

From here, you make sure that you are creating content for your community – content that they want, not content that you want to push on them.

Then it’s time to turn fans and followers into customers. How do you do this?

This is the next stage of your data insights.

From your website you will be able to track your fans’ journeys on your website – what pages are they landing on and what pages are they continuously returning to?

Use this data to establish what content is acting as the strongest magnet for traffic. For example, on my website, my blog is a hot magnet as well as my podcasts.

If you’re customers are interested in a particular topic, product or service based on their web activity then you should then give them something more.

Can you offer something free to convert the traffic into actual contact data. This data can then be used to re-market to them on Facebook, Google and of course through your own direct email marketing campaigns.

By now you are realising that we haven’t closed a sale, or event attempted to. Did you know it takes an average of 10 interactions or touchpoints to close a sale using digital marketing tactics?

But it can happen at any stage between interaction 5 and 12. So if you are using digital marketing in your business or managing a client account, ask yourself how many value add interactions are we creating for our customers before we expect them to buy from us?

If you want to learn more about strategic digital marketing then get in touch!

I’d love your thoughts and feedback! As always, send me a tweet to @tweetsbyJSB


Shoutouts | Savvy Social Media Campaigns

In this episode I’m giving shout-outs to three savvy social media campaigns that impressed me!

If you’re not following Branching Out Online on Facebook then I suggest you do now. UK-based founder, Naomi Gilmour launched her “Get Visible online” 5-day challenge this week and it’s a super way to increase your knowledge and hone your visual digital marketing skills.

Facebook Live has been a remarkable addition to our Facebook marketing toolbox and some people are using it brilliantly. My social media friends Ian Anderson Gray and Julia Bramble have a weekly show called Free Range Social.

The duo describe their weekly Facebook Live show as “unboxing social media to make it accessible and fun!” The pair go live at 2pm (UK time) every Monday! So tune in. I’m also going to invite these guys on the show!

Lastly, I’m giving a shout-out to Sigrun, so fabulous she only needs naming with her forename! I’ve just joined Sigrun’s “Your Best Year Yet” Mastermind.

Your Best Year Yet Mastermind is a 12-month program designed to truly transform your business.

Why do entrepreneurs like you join a mastermind?

  • To quit over-thinking and procrastinating and finally execute your ideas.
  • To stop overwhelm from endless to-do-lists and achieve your goals.
  • To get accountability and follow through instead of being hung up on details.
  • To not feel alone in your business and be around people who truly understand you.
  • To make more money and have a consistent monthly or annual income instead of financial struggles.
  • To achieve more by being more productive instead of having the feeling never finishing anything

And yes, Sigrun will be a guest soon on JSB Talks Digital.

Do you know anyone doing savvy things on social? Let me know for the shout-outs section or to suggest them for interview on the show. Tweet me to @tweetsbyJSB.


Social Media Tool of the Week: Bitmoji

JomojiIf you’re a Snapchat fan then you might also love this week’s social media tool!

If you follow me on social media you will likely see Jomoji popping up in your news feed. Jomoji is the digital JSB character that creates personality and injects fun into my digital storytelling.

Bitmoji is the app that I use to create Jomoji. Will you create Your Own Personal Emoji? It’s available to download for free from the App Store or Google Play.

There’s also a cool Chrome Browser extension so you can easily insert bitmojis into Gmail, Messenger, Slack, virtually anywhere you communicate on the web.

It also syncs with Snapchat and a whole host of personal branded bitmojis are available for you to use in your snaps from the stickers option.

Have a look at the blog post associated with this podcast on and meet Jomoji! Or add me on Snapchat. I’m jsbsnaps.


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital Podcast Episode #32

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

Tagged under:

Leave a Reply

twelve + 10 =

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.