JSB Talks Digital Podcast #58
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
This episode is all about re-thinking and recharging your life, and re-modelling the busy work and distraction-filled life habits of digital marketers.
Coming up in the podcast:
- In social media news:
- Is Facebook working on developing a phone?
- Instagram expands API access to social management platforms
- Amazon Spark – The newest social network
- I interview the author of ‘Recharge’ a 7-day programme to improve the quality of your life and you get your FREE copy of the programme from this blog post
- In shout-outs: Three online resources we can use to help re-frame our work/life balance
- BobbyB ‘Asks JSB’
- In JSB’s column – my battle for work life balance as a digital marketer and entrepreneur
- Find out what productivity tool saved my working week
Listen to this week’s podcast:
Social Media News
The Facebook Phone?
Stop what you’re doing right now!It seems Facebook may be working on developing their own smartphone? Click To Tweet
Business Insider reports that Facebook’s filed a patent this month for a modular phone.
The patent description filed is as follows:
“A modular electromechanical device” that can incorporate a speaker, microphone, touch display, GPS, and even function as a phone.”
Business Insider say that the modular device could function as a phone or Amazon Alexa-like music speaker, according to the patent, which also notes that “millions of devices” connected to a server could be loaded with different software based on components that are swapped out.
Instagram Expands API Access to Social Management Platforms
Marketers have been long-frustrated by the fact that they cannot schedule Instagram updates as seamlessly as other social networks.
However, this is all about to change with the news that Instagram is expanding its API access to social management platforms.
Instagram has announced that it’s opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.
“While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they’ll now be able to access these valuable insights in the Instagram API for the first time. This will help businesses keep track of their organic content’s performance more effectively on third party tools outside of the Instagram application.”
This will make our lives a lot easier, don’t you think? Or will it kill authenticity on the platform? I’d love your thoughts. I’ve posted on my own Instagram account jsbgrams about this so leave your comment there.
Amazon Spark – The newest social network
Some online commentators are describing it as a sales platform.
But in Amazon’s own words, they say:
“Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.”
Find out more at https://www.amazon.com/Spark
Interview | Hidde de Vries
I had the opportunity during a recent business trip to meet Hidde de Vries. He’s a digital marketer and a fellow Google Trainer.
Hidde was running a successful communication and public relations company, when he suffered from burnout. It was during the recession.
He went on a path trying to find a way to deal with work stress, but was surprised by how little he found that could help. And so, determined to find an effective way to deal with burnouts, he went in search of the antidote.
Throughout his career Hidde has had strong ties to the field of communications and marketing, eventually leading to him launch his own agency.
He then began working for Google in Dublin and set up another company, 7-day recharge, which focuses on helping people find balance between their work and private lives.
Tune in to listen to our conversation and find out more about Hidde, his back-story and how to re-set your life.
You can also read more about his programme at https://recharge5.com
Watch Hidde’s TedX Talk – ‘My antidote for stress’
Ask JSB brings the voices of my listeners onto the show. So you now have an opportunity to ask me a question, have it aired on the podcast and I will respond.
If you want to hear your voice on JSB Talks Digital simply log on to www.digitaltraining.ie/askjsb and you might find yourself and your question on air!
Today’s question is from Bobby my 7 year old son! He wants to know why I’m always on my phone and laptop!
Tune in to the podcast to hear my answer to Bobby’s question.
Shout-Outs: 3 online resources we can use to help re-frame our work/life balance
In this part of the show I give shout-outs to brands, organisations or individuals whose work online is remarkable and worth talking about.
In this weeks’ show I asked Hidde to provide us with three resources to help us re-balance our lives!
- Go back to your basis or what is it that inherently energises you. This is brilliantly worded by Simon Sinek and his Golden Circle.
- I love to give myself a break during my driving from doing my phone calls by listening to podcasts. Being an entrepreneur I especially enjoy the ones by Reid Hoffman.
- If you need a quick Recharge during long lap/desktop hours, take 5 with Headspace.
JSB’s Column | Time to re-charge and re-think
In today’s column, I share why I want to work for myself allowing me to serve myself and my clients in equal measure.
So how do you fix the problem of switching off as a digital marketer?
There’s no doubt that it’s a balancing act – being JSB and being Joanne.
JSB is the professional me and Joanne is the personal me – if you haven’t noticed that already! Well the secret’s out now!
I made a conscious decision nine years ago to work for myself. Just as the recession was making its way across the Atlantic from the United States, I walked out of a €90,000 a year job!
Well it wasn’t smart if you consider my timing, but I felt ready and able for the challenge. But what I didn’t expect nor could I have prepared for was what was to come down the tracks like a speeding train.
They say things always happen in threes
Well let me tell you about my triple entrepreneurial experience in a 12-week period of my life in 2008.
- September – I leave my job and go self-employed
- October – Ireland is officially in recession
- January – my husband gets ill, seriously ill and this marks that start of a three-year journey of sickness for him and caring by me and being the sole bread winner.
And to throw a fourth element into that story, two days after my husband goes into hospital I discover I am pregnant with my second child. My first child Sophie is 13 at this stage.
So it’s January 2009, it’s dark and bleak, I’ve got a new business, I’m pregnant, my husband is in hospital and Ireland is in the throws of the worst recession in living memory! Great, just great.
I can tell you this is one of the reasons I only wore black clothes for three years!
But while all of this is happening business must continue and I can tell you that when your clients are paying you, they are not interested in what’s happening in your personal life. Its business remember?
So, as I look back on the past nine years and see how far I’ve come in my own personal and professional journey, it reminds me that I need to take care of myself and recharge the JSB and Joanne batteries to enjoy the rest of this ride.
So I am taking up Hidde’s challenge and I’m going to vlog it – will you do it with me? Tweet me to @tweetsbyJSB and let’s re-charge together!
Remember there is only of you and me, we need to take care of ourselves !
Social Media Tool of the Week: Trello
The tool that saved my working week this week is a productivity tool!Trello is a brilliant tool to map out your work plan and see the status of projects. It’s also great for teams. Click To Tweet
In their own words, Trello describes themselves as:
“A collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.”
So how does it work?
A Trello board is a list of lists, filled with cards, used by you and your team. It’s a lot more than that, though. Trello has everything you need to organize projects of any size. Open a card and you can add comments, upload file attachments, create checklists, add labels and due dates, and more.
Find out more or take a test drive at https://trello.com
I love feedback
I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.