JSB Talks Digital Podcast #94
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode #94, I talk GDPR, but from an email marketer’s perspective.
Coming up in today’s show:
- In Social Media News
- New location features help Snapchat advertising partners
- Fan badges on Facebook
- New monetisation features for creators on Facebook
- I interview Peter Bell, senior director with Marketo
- Shoutouts: Three ways to use GDPR as a business opportunity
- Ask JSB
- In JSB’s column: GDPR, the important reminders
- Find out what social media tool saved my working week
Social Media News
New location features help Snapchat advertising partners
Snapchat is rolling out two new location-based features to help marketers target audiences more effectively.
With the new location-category feature, advertisers can target an audience based on location type, such as a beach, or a cinema. You can also target more geo-specific features, however this is being rolled out to the US market first.
The second of the new location-centric features uses radius targeting, allowing advertisers to create a customised radius based on an address, city, pin, or point of interest like a sports stadium or university.
Both of these ad filters are available now via a new location search bar in Ads Manager.
According to Marketing Land Snapchat is also Per Marketing Land, Snapchat is also testing a Foot Traffic Insights tool aimed to help advertisers with brick-and-mortar locations more easily track in-store foot traffic (hence the name). Specifically, the tool can provide information of users who visit the location including their age, gender, and interests.
Fan badges on Facebook
Facebook has announced a new feature to encourage greater community engagement with creators.
In a blog post Facebook announced that they’re starting anew test that highlights a creator’s top fans by displaying a badge next to their names and adding their name to a leader-board of highly engaged fans.
“We’ll identify top fans based on how often they comment, share, react or watch a creator’s content, as well as the creator’s interactions with the fan and other criteria. Fans will opt into this experience, and they can turn off the feature at any time. This test will start with a small set of creators in the coming weeks.”
New monetisation features for creators on Facebook
Facebook has announced two new monetisation features for creators which will come online in the coming months.
First is a tool that helps advertisers and creators easily connect for branded content opportunities on Facebook.
“Creators participating in the test can set up a portfolio highlighting their area of expertise, and advertisers can search and find creators to collaborate on compelling branded content campaigns. Additionally, we’ll be testing a way for fans to become a supporter of the creators they love.
Fans will have the option to support the creator with a monthly payment in exchange for perks like exclusive content and a badge highlighting their status as a supporter.
We’ll start testing with a small set of creators so we can gather feedback from them and their fans before expanding. (Note that testing this feature means the Facebook app will now include an “In App Purchase” label in the App Store and Google Play.)”
Interview with Peter Bell
In this episode, I interview Peter Bell, Senior Director with email marketing company, Marketo.
As part of the regional leadership team Peter leads Marketo’s Marketing in EMEA.
With over 25 years of experience in marketing Peter has contributed to the success of some of the most recognisable global product brands in the software and digital media industries.
Peter joined Marketo from Microsoft, where he most recently led the Windows & Surface business in the UK. Prior to this Peter ran Microsoft’s UK Display advertising business. The media portfolio included MSN, Xbox, Skype, Windows and Outlook.com.
An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.
Find out more about Peter:
- Marketo Website: https://www.marketo.com/
- Twitter: https://twitter.com/peterbel
- LinkedIn: https://www.linkedin.com/in/peterbel/
Listen to my interview with Peter:
My favourite quote from our chat:
In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.
In this episode, I share three ways to use GDPR as a business opportunity.
- Make trust and transparency a cornerstone of your business in the Digital Age
- Be more strict about who joins your list, afterall, its relevance that matters not list numbers
- Review your entire data policy and how you collect and store data, consider it a business standard operating procedures sprint clean
In this part of the show I bring the voice of my listeners onto the podcast.
In this week’s Ask JSB, my question comes from Anne on Twitter.
“What will you be doing to be GDPR compliant?”
I will be taking Peter’s advice and getting some legal advice. I’m actually taking a GDPR workshop with Solicitor Michelle McLoughlin to make sure I am legally aware of my responsibilities after which I will draft up my own GDPR action plan for myself and my team.
Tune in to the podcast to listen to my full answer to Anne’s question:
Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question to any of our social networks.
JSB’s Column: GDPR the important reminders
In today’s JSB’s column, I remind you of the 10 important to-dos ahead of the GDPR deadline.
- Attend a GDPR workshop with a legal professional, because everyone will interpret the law differently and everyone’s business is different so best to get the input of a legal eagle.
- If your business is not in the EU, but you sell to EU customers, you will still have to complywith the Regulation.
- You will need parental consent to process the data of under 16s.
- Data subjects have the “right to be forgotten”.
- It will be mandatory to appoint a DPO (data protection officer) for certain companies, including public authorities and large-scale data processing firms.
- Data controllers will be required toconduct privacy impact assessments where privacy breach risks are high.
- Data controllers will be required to report data breaches within 72 hours.
- You need explicit consent so pre-ticked boxes is not compliant.
- GDPR requires that subscriber is provided with information on how their data will be used.
- The GDPR not only sets the rules for how to collect consent, but also requires companies to keep record of these consent.
Don’t forget to get your own GDPR action plan in action and actioned before May 25th.10 important to-dos ahead of the #GDPR deadline. | #JSBTalksDigital #Podcast Click To Tweet
Social Media Tool of the Week: Pocket Guide on GDPR
The social media tool that saved my working week this week is a pocket guide on GDPR written by Alan Calder.
Gain a clear understanding of the General Data Protection Regulation (GDPR) with this essential pocket guide – purchased by more than 14,000 readers worldwide – which explains:
- The terms and definitions used within the Regulation;
- Its key requirements; and
- How to comply.
It’s also available in Spanish, French, German and Italian.
You can buy it on Amazon for €12.95.
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