JSB Talks Digital Podcast #73
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode of JSB Talks Digital I bring you with me on a trip to Nitro in Dublin to meet their company coach, Braggy who had flown in from Australia.
His interview inspired me to think more about why we do what we do and the importance of knowing our why in life and in business.
In this episode:
- In social media news:
- Facebook Live Video Producer;
- Snapchat External Link Sharing; and
- Facebook Announces New Ad Transparency Options
- I interview Australian Coach, Braggy at the offices of Nitro
- I’ve gone viral on LinkedIn and my connections Ask JSB
- In shout-outs: Three ways to find your why from Theresa Rock
- In JSB’s column: Prioritising: My Secret to My Why and Getting Stuff Done
- Find out what tool saved my working week
Listen to this week’s podcast:LISTEN: Finding Your Why for Success | Featuring World-Class Coach Braggy #JSBTalksDigital Click To Tweet
Social Media News
Facebook Live Video Producer
Facebook is testing a multi-camera set-up and greater live-streaming capabilities with a new Facebook Live Video Producer tool.
While it’s been in test mode for quite a while, it is now available to some.
According to The Next Web: The new feature will allow creators to control footage from “multiple cameras in one stream” and “choose different formats for displaying the videos, such as a split screen view, dividing into quarters, or a picture in picture mode.”
Previously, you could only use multiple cameras and overlays by leveraging Facebook Live’s API with third party solutions.
But like everything else, Facebook wants to offer solutions to us directly avoiding third parties. They really are ramping up their desire to be an alternative entertainment channel.
Snapchat External Link Sharing
Snapchat has ramped up link sharing, allowing iOS users to share links to Snapchat from other apps.
Snapchat first added linking options this summer with Paperclip links that link webpages with a Snap.
Now, links can also be shared using the iOS link sharing options. So when you are inside another app or a web browser, tapping on the share icon will include Snapchat in that list along with options like sharing to Facebook or using Air Drop. Links are shared inside private chats and can also be shared with groups.
Nice work Snapchat!
In a second update, they’ve also announced that you can choose how long you want to remain in Ghost Mode on the Snap Map from 3 or 24 hours.
Facebook Announces New Ad Transparency Options
Facebook has released yet another statement about ad transparency in political communications on the platform.
Facebook says, they’re going to make advertising more transparent, and not just for political ads. Political advertisers will have to verify themselves and documentation will be required from advertisers who want to run election-related ads.
“Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running on Facebook, Instagram and Messenger — whether or not the person viewing is in the intended target audience for the ad.
“All Pages will be part of this effort, and we will require that all ads be associated with a Page as part of the ad creation process.”
Facebook says they will start this test in Canada and roll it out to the US ahead of the midterm elections in November, following which it will be rolled out to other countries.
Interview | Mark Bragg (aka Braggy) World-Class Coach
In today’s show I interview Mark Bragg (more commonly known as Braggy). He has been coaching in one form or another for 40 years. In his early career he coached basketball professionally, in Australia’s National Basketball League.
Over the past two decades he has worked in 23 countries across multiple business disciplines and industries. He is currently working in San Francisco, Hong Kong, Dublin and Sydney with young Australian entrepreneurs.
He is the Leadership and Performance Coach at Nitro an Aussie Start Up and I met him recently at their Dublin offices.@tweestbyjsb in conversation with world-class coach @BraggysBuzz @nitrohq #JSBTalksDigital Click To Tweet
My favourite quote from our interview
Tune in to listen to my interview with Braggy
Shout-Outs: 3 Personal Success Tips from Theresa Rock, Big Hearted Way
In this part of the show I give shout-outs to individuals, organisations or brands that are remarkable online and worth talking about.
This week I’m sharing three nuggets of gold from Theresa Rock, founder of The Big Hearted Way. Theresa is running a Sunday workshop on November 19th in Galway aimed at busy working women! So of course I’m signed up!3 Personal Success Tips from @_theresarock #JSBTalksDigital Click To Tweet
1. Ask yourself, what’s important to me? And what can I do about it?
It takes the overwhelming what should I do with my life out of the picture. As crazy as it sounds – don’t take it too seriously. You’re probably thinking, but it is bloody serious. It’s my life we’re talking about. But this should be fun. When you make a decision, allow joy and fun in.
2. Stop asking yourself, what do I want to do with my life?
Asking yourself what you want to do with your whole life is crazy. Things change. Nobody stays in the same job like they did in 1985. Those days are thankfully over. So instead ask yourself, these days what do I enjoy doing? Keep it that simple. Because as you progress in that area, other doors will open. You’ll learn new things. You’ll get fresh ideas. And you’ll keep growing.
3. Become unpopular.
If you’re expecting your friends or partner to say, hey thanks for spending less time with me and committing to do stuff that’s right for you,well it’s probably not going to happen. Highly unlikely. But being popular is overrated. Doing what you love is far more rewarding. So go and grab what you are passionate about with both hands.
You can join Theresa’s Facebook Group at: https://www.facebook.com/groups/bigheartedway/
In this part of the show I usually bring the voice of my listeners onto the podcast. But this week, I’m answering a whole host of questions that appeared on my LinkedIn profile over the past week.
On the day of Sophie, my daughter’s graduation, I posted two photos on my LinkedIn profile – one of Sophie aged 5 attending my graduation, and one of me attending Sophie’s graduation two weeks ago.
To date that post has had almost 200,000 views, 3,500 likes and over 200 comments.
So, the big question that everyone asked was:
How did I go to College at 19 with an 18-month old and hold down three jobs to pursue my education?
Well the answer if really pretty simple, even if the road to getting where I wanted or even needed to be wasn’t. I was determined to get an education so I could empower myself and be completely independent. I also wanted to ensure Sophie had an education and saw knowledge as her own passport to freedom and independence.
And, don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail.
JSB’s Column | Making my why possible by prioritising
In today’s column, I’m sharing how I make my why a reality.
The simple tactic is, prioritising. So, I’m sharing my prioritising hacks in business.
1. What’s most important to my clients (their consulting and training requirements)
- Meeting them to agree the brief – from my perspective their expectations and the deliverables
- The timeframe, budget and who will sign off on my work
- What other aspects of work could I add value to not in the current scope
2. What’s most important to marketing the business
I use content marketing to promote my business and it’s my chief strategy. With this in mind I wrote a content plan almost a year ago for 2017. Most of that has been implemented. Yes, most of it.
- Monday – Video (Vlog or JSB in Conversation With) published on YouTube
- Tuesday – Digital Edition Ezine sent to my subsrcibers which has a weekly JSB message and my top premium content of the week
- Wednesday – Insightful blog post published on a particular digital marketing or social media topic
- Friday is podcast day with JSB Talks Digital published in iTunes, Stitcher, Soundcloud, Libsyn and the show notes and relevant links as well as the embedded audio is published on the Digital Training Institute blog.
All of this content is free to access because it drives valuable traffic to my website, gives me a strong presence on the search engine results pages and it positions me as an authoritative voice in my industry.
3. What’s most important to growing the business
Developing strong relationships with clients is really important to me. When I work with a client it’s likely that we will work on a number of projects and not just as a once-off.
I also work on building my network. People make business. Connecting and having conversations with influential people through Twitter, LinkedIn, at events or as a direct result of the content I create helps me build my business.
4. What’s most important to me
Don’t forget yourself in all of this. I love what I do. It’s why I do it. If I didn’t love writing, producing, publishing, promoting, consulting or training, I’d hang up my red shoes!
I also believe what I do is important to bring organisations into the Digital Age and empower the people driving those organisations forward with a plan of digital transformation.
So, if you want to work with me, let’s have tea. Simply drop me an email to firstname.lastname@example.org.
Social Media Tool of the Week: Pixabay
The social media tool that saved my working week this week is Pixabay.
Pixabay is a community of creatives, sharing copyright free images and videos. The site boasts over 1.1 million assets currently.
All contents are released under Creative Commons CC0, which makes them safe to use without asking for permission or giving credit to the artist – even for commercial purposes.
However, depicted content may still be protected by trademarks, publicity or privacy rights. Read more in their blog.
You may also use Pixabay images on social media platforms.
Download it now in the App Store or at Google Play.
You can also visit their website at: https://pixabay.com
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