Digital Marketing Planning in 6 Simple Steps | JSB Talks Digital Episode 29

JSB Talks Digital Podcast

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

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 In Today’s Show

In social media news:

  • Go Live on Twitter, no need for Periscope
  • Snapchat introduces Groups
  • Facebook rolls out Live 360-degree video

I interview Zahid Aslam, Lecturer in Digital Marketing at Cork Institute of Technology about their new Masters in Digital Marketing Strategy

Shout outs to three Digital Training Institute clients who have launched exciting digital campaigns.

JSB’s Column: Plan Your Digital Marketing for 2017 in Six Simple Steps

And find out what social media tool saved JSB during the first working week of 2017!

Interview of the Week

Zahid Aslam Cork Institute of Technology

In today’s show I’m delighted to be joined by Zahid Aslam, Lecturer in Digital Marketing at Cork Institute of Technology. A seasoned digital practitioner, Zahid brings immense industry experience to his third-level teaching role, with companies such as Thomas Reuters and Paddy Power.

In this interview I ask Zahid about the value of having an academic qualification in digital marketing for your career prospects and we also discuss the digital marketing highlights of 2016 and his predictions for 2017.

If you are interested in finding out more about The Masters in Digital Marketing Strategy at Cork Institute of Technology log onto:


Shoutouts to Three DTI Clients

In this part of the show I give shout-outs to individuals or brands who are remarkable online and worth talking about. All three shout-outs on today’s show go to my clients.

Bluebird Care, one of Ireland’s leading home care companies has launched their Bring Care Home campaign across TV, radio, web and social media. The company is celebrating 10 years in business in Ireland and this education marketing campaign is all about raising awareness of quality and safe home care provision. WATCH THEIR TV AD.

PKF | FPM is a leading chartered accountancy firm in based in both Northern Ireland and the Republic of Ireland. They have launched a major recruitment drive with attractive packages on offer for recently qualified accountants and experienced accounting technicians.

South West College offers further and higher education is a rural college with campuses across Tyrone and Fermanagh

They have just launched their new blog Way Out West to help them showcase every facet of student life in and outside of South West College.

JSB’s Column | Have you planned your digital marketing for 2017?

In this first show of 2017 I thought I’d give you some helpful tips on how to plan your digital marketing plan for 2017. So JSB’s column is dedicated to this!

I’ve been getting lots of calls and requests from companies over the past number of weeks in relation to planning their digital strategy for 2017. With this in mind I decided to set out six simple steps that you might take to help you clearly plan your digital marketing activities for the year ahead.

This is in no way comprehensive, but is a set of steps to get you out of the blocks, if you like.

Social Media Tool of the Week

[tweetthis]Do you know that Twitter tools are guaranteed to make your Twitter marketing more effective and you more efficient?[/tweetthis]

With 320 million active monthly users, Twitter is a great place to build brand profile and powerful business relationships. In fact, 36% of businesses say they have won business directly from Twitter. And I’m one of them.

But the social media tool that saved my working week kills two birds with one stone! One twitter bird and one blogging promotion bird!

I’m a weekly blogger and to generate more views for my posts, I use the Tweet This WordPress plugin. But guess what? It also help me gain new Twitter followers. Listen to the podcast to find out how!

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Review JSB Talks Digital on iTunes

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.


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