JSB Talks Digital Podcast #80
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode #80, I share my best bits from the 52 podcasts I produced in 2017. This year I’ve had just over 10,000 podcast downloads, and 40,000 visits to my podcast blog posts.
So, a big thank you to everyone who has subscribed, downloaded, listened, shared and read the podcast notes from across the world this year. I show up every week for you and I love it!
With the addition of JSB Talks Digital to Spotify, Google Play and Libsyn this year, I’m expecting an increase in podcast downloads in 2018. So please spread the word!
In this show:
- The topics that dominated social in 2017
- My favourite JSB’s column of 2017
- Shoutouts of the year
- The best Ask JSB question of the year
- My favourite interviews from 52 podcasts
- The social media news story of the year
- Find out which social media tool gets my 2017 award
Social Media News Story of the Year
It was a very busy news year on the social media front. Within this podcast I shared three social media news stories every week resulting in 156 news items!
I trawled back through the JSB Talks Digital archives to find out what was my favourite social media news story of the year. Social media news focuses on the new features added to social networks, social networks in the news for all the right or wrong reasons or social media reports compiled by the industry.
So, the social media news story of the year from JSB Talks Digital podcast is from episode #71 when I reported that Facebook, Google and Twitter would appear in front of US congress to provide evidence on Russian election interference.
All three tech companies found evidence of ad tampering over the course of internal investigations this year, and subsequently reported those findings to congress which I also reported on in previous podcasts.
This news dominated all media outlets this year and will change the way social media companies act and respond when it comes to fake news and political advertising in 2018.LISTEN: The Social Media News Story of the Year #JSBTalksDigital #Podcast Click To Tweet
Interviews of the Year
It was impossible to choose just one Interview of the year. So I chose three.
Bobby interview Santa:
There are no words to introduce this interview, only to say, Bobby and Santa rocked episode #78 of JSB Talks Digital.
Amy Schmittauer Landino:
This interview award goes to a lady I had been following for a long time and whom I wanted to interview for so long. I got the opportunity to interview her in person and that is Vlog Like a Boss author, Amy Schmittauer Landino! She appeared on episode #75.
A YouTube sensation and another video marketer, the third interview of the year award goes to Roberto Blake from episode #31.
Listen to interview soundbites:
Shoutouts of the Year
In this part of the show I give shoutouts to brands organisations or individuals whose work online is remarkable and worth talking about.
Interestingly, I’m giving my vote for best shoutouts of the year to episode #42 – three types of fake news.
Ask JSB of the Year
A new feature introduced to the podcast this year, Ask JSB brings the voice of my listeners onto the podcast.
Don’t forget if you have a burning social media or digital marketing question, simply go to digitaltraininginstitute.ie/askjsb and leave me a voicemail.
The best question received this year was from Marie Clare Byard of Now Media who asked me three questions rolled into one about podcast!
Her questions were from episode #52 my 1st birthday edition!
JSB’s Column of the Year
The column of the year is from episode #58 How to recharge your life in 7 days which featured an interview with Hidde de Vries, author of the book of the same name.
I loved this column because it reminded me why I do what I do and the road I had to take to get me where I am today and how those times in my life will give me the strength of where I want to go.
The Topics that Dominated Social in 2017
Considering that I have produced almost 27 hours of podcasting content, I thought it would be good practice for me to remind us all of the big topics that dominated the social conversations in 2017 and which were reflected in this podcast.
- Brexit episode #43
- Fake news episode #42
- How social is disrupting journalism and news episode #53
- The rise of live video episode #40
- The power of podcasting – International Podcast Day episode #67
- Content marketing episode #76
Social Media Tool of the Year
It’s not an easy task to choose the social media tool of the year from a list of 52.
The social media tool of the year is Talkwalker. I featured Talkwalker in Episode #70 and I also interviewed their Communications Officer Richard Sunley.
Talkwalker’s state of the art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its servers process 500 million posts from 150 million websites every day.
Bloopers of the Year!
Before I finish this end of 2017 show, I thought it would be appropriate to share my blooper best bits!
It’s usually just Eoghan who gets to hear my amazing slip ups! So, he kindly has compiled my best mess ups of the year!
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