[PODCAST] How To Become A Content Marketing Pro By Re-Purposing With Purpose

JSB Talks Digital Podcast #108

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

SUBSCRIBE HERE Listen on Apple Podcasts  Listen on Stitcher

Listen on Libsyn Listen on Spotify Listen on Spotify

In this episode #108, I’m talking content re-purposing with purpose and how to get amazing results from your content marketing

* In social media news:

o Google now indexes search results based on mobile usage

o Create Facebook Ads on the go with Ads Manager new mobile creative tools

o Twitter allows you to dock your video while you scroll on

* I interview content re-purposing entrepreneur Amy Woods during our recent Mastermind Retreat with Chris Ducker

* Shoutouts: three content re-purposing tools you need in your digital toolbox

* Ask JSB – What’s JSB’s biggest content challenge?

* In JSB’s column: why I’m obsessed with content marketing and why you should be too

* And find out what social media tool saved my working week

Episode #108:


Google now indexes search results based on mobile usage

As many of you know I deliver Google’s mobile masterclass to their biggest clients across Europe and the dominance of mobile in search cannot be overstated. It’s no surprise to me then that they recently announced ‘mobile-first indexing’ for search.

Previously, Google’s index was based on desktop usage of websites. But it’s made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops.

Studies detail the trend likely to grow with the number of search queries and time spent on websites with smartphones and tablets.

So, what does it mean for digital marketers? Simply we must ensure our websites are mobile-friendly. You can take Google’s Mobile-Friendly Test – it’s as simple as typing in the URL which you can find on the blog post associated with this podcast at digitaltraining.ie.


Create Facebook Ads on the go with Ads Manager new mobile creative tools

Facebook has made it easier for marketers to create and launch ads on mobile using the Ads Manager app.

The social network has added a series of new creative options which include:

o text overlays

o logos

o stickers

o colour filters.

Images can be cropped and a text policy check ensures that copy does not exceed Facebook’s guidelines.

Facebook has also added really useful templates which are fully customisable and include stickers and other fun additions.

This is a Facebook Ads managers dream! I can’t wait to try the new features out.


Twitter allows you to dock your video while you scroll on

Twitter is rolling out a new feature that allows you to ‘dock’ videos on the platform, in order to keep watching as they scroll.

This feature is fairly simple and easy to use, you just have to tap on the dock option available at the top right of the play window in full screen, which is now present in the new version for android users.

The full screen will minimize and you can enjoy the video along with the scroll through your timeline. The screen can be moved wherever you see it fit, and when you want to stop it, just swipe it away.


Content Re-PurposingIn this episode, I interview Amy Woods, a digital entrepreneur, expert in content repurposing and podcaster.

She helps online content creators grow their audience by maximizing their return on every piece of content that they create. She is the founder of Content 10x, who provide content repurposing services to podcasters, video content creators and bloggers.

When not engaged in content re-purposing, Amy is a proud mum of two little boys, lives in Manchester, England and before setting up as an entrepreneur she spent 13 years as a management consultant, working on post-M&A restructuring for Fortune 500 companies.

Amy and I are fellow Knights on Chris Ducker’s Roundtable Mastermind and this week we took some time out to discuss re-purposing content with purpose for greater results.

You can connect with Amy via her website www.content10x.com or @content10x on Instagram, Facebook or Twitter.

Amy describes why re-purposing is so important:


Listen in here:

Great to have @content10x on #JSBTalksDigital talking about why content re-purposing is so important |#JSBTalksDigital Click To Tweet



In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, I’m sharing three content re-purposing tools I use every single week and which I promise will ignite your content marketing.

1) Vyond

Vyond, formerly known as GoAnimate is a super easy-to-use animated video tool. Create engaging videos for web and social. Each video should communicate one clear message.

Find out more at https://www.vyond.com/

2) Rev

Rev allows you to get transcription and captions for audio or video files. I use it to transcribe audio when I’m speaking on stages or record interviews. That audio is then transformed into blog post and social posts.

Find out more at https://www.rev.com/

3) Waave

Waave allows you to re-purpose audio into social videos. I will take a snippet of Amy’s interview in this episode and overlay it with a graphic to create a short video promo enticing people to tune into the whole episode.

Find out more at http://wavve.co/



Content Re-PurposingIn today’s episode of JSB Talks Digital, Amy Woods turns the tables on JSB and wants to know…what’s my biggest content challenge?

Great question for JSB, the digital content queen!

My biggest content challenge is not maximising the potential of my original content. I re-purpose a lot but there’s so much more I can do and in fact I have a masterplan which is going to set me up for the next 12 months.

I’ll let you into a JSB Talks Digital secret. I’ve started organising my content – videos, podcasts, blog posts, handbooks, presentations, speeches, strategies, pitches and book- to create the JSB Talks Digital Library. Who’s going to get access is another question for another day.

So, Amy I may need your help with my big re-purposing project!

If you have a digital marketing or social media question, don’t forget you will have it answered on the show by using the hashtag #AskJSB on Twitter or Instagram.

You can also leave me a voicemail with your question at www.digitaltraininginstitute.ie/askjsb.

And you can also post a message on any of my social networks!




In today’s JSB’s column I want to talk to you about why I’m obsessed with content marketing.

? I’m a storyteller

? Content = Trust, Traffic & Being Talked About

? There’s a gap in search results just waiting to be filled with great content

? My audience rely on me and I’m so happy to help

? I attract my perfect client

? I own my media

? Differentiate, Define and Direct

? It’s cathartic

So, if you’re just starting out on your content marketing journey or want to revisit your strategy here’s three steps that will keep you focused and deliver results.

1. Map the content to the pain point.

2. Then use the right type of content for that problem.

3. Finally, map the content to the buying cycle of the people who have that problem.

Read 3 stepping stones to help start you on your content marketing journey! | #JSBTalksDigital Click To Tweet

If you want to discuss your content marketing strategy then get in touch. Drop me an email to [email protected].


Social Media Tool of the Week

The social media tool that saved my working week this week is AutoPrompter.

My fellow knight and Treasury Recruitment pro, Mike Richards recommended a new tool to our Mastermind group this week in Newmarket.

AutoPrompter is a smart teleprompter App for iOS.

It helps you deliver better presentations online and make better videos with a huge selection of professional tools and smart features.

It’s a pretty cool app which:

* Intelligently scrolls your script automatically using voice recognition.

* Automatically scroll your script from beginning to end in a specified amount of time.

* Reflect the text of your script for use in professional teleprompter rigs.

* Import PDF, Word, Powerpoint, txt and rtf files instantly from any of your favourite apps.

* Use your device camera to record as you read your script.

* Insert multiple cue points in your script to quickly jump to different positions

* Compose and edit your scripts and speeches with the advanced built-in script composer.

* Use any other iOS device monitor and control scrolling and speed of your scripts remotely.

I bought the pro version for one-year for €29.49

Content Re-Purposing                                                                                 Source: Autoprompter.com

I also created my first script while standing in line to get on my Ryanair flight back to Shannon so I’ll shoot that video on my iPhone later. It’s getting so much easier to shoot, edit and publish on the go. Life is getting easier for content creators! No excuses not to create video.

Go to the app store or log onto https://autoprompter.com/ to take your free 7-day trial.


I love feedback!

Thank you for tuning into episode #108 of JSB Talks Digital. If you are a regular listener I would love a review!

As always, I have everything discussed on today’s show on my award-winning blog at digitaltraining.ie

Don’t forget we are now on Google Podcasts reaching more Android users. You can also subscribe on iTunes, Spotify, Google Podcasts, Libsyn, Stitcher or Soundcloud.

If you are interested in becoming a digital marketing pro and work in the public sector, check out my new Diploma in Digital Communications for Public Sector at: https://publicsectormarketingpros.com/diploma/ It starts on September 3rd.

Thank you for continuing to listen and don’t forget to get in touch you’re your questions. I love hearing from my listeners so don’t be a social media stranger!

Tweet me to @tweetsbyJSB; post a comment on our Facebook Page; Digital Training Institute. you can also snap me at jsbsnaps or why not send a boomerang to jsbgrams.

I’m Joanne Sweeney-Burke. This is JSB Talks Digital. Thanks for listening and I’ll talk to you soon.

Don’t miss Episode #108:

Tagged under:

Leave a Reply

four × 5 =

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.