JSB Talks Digital Podcast #89
JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
In this episode #89, I discuss the future of radio and the role digital plays in its evolution. This show was recorded at the recent Radio Days Ireland conference in Dublin where I also made a presentation on digital insights for radio.
Coming up in today’s show:
- In Social Media News
- Facebook removes 20 ‘unhelpful’ ad metrics
- Social network Vero crashes with global downloads soaring
- Facebook Local app rolled out
- I interview Colm Hayes, Director of Programming at Radio Nova
- Shoutouts – Three Nuggets of Gold Advice for Radio Stations from the Experts
- Ask JSB
- In JSB’s column, My Takeaways from Radio Days Conference Ireland 2018
- Find out what social media tool saved my working week
Listen now:LISTEN: Is the #Radio Sector fit for the Digital Age? Featuring @ColmHayesRadio of @RadioNova100 | #JSBTalksDigital #Podcast Click To Tweet
Social Media News
Facebook removes 20 ‘unhelpful’ ad metrics
Facebook seems to be going through a bit of a transformation lately with all its updates. Most recently it announced its removing 20 – what they describe as – ‘unhelpful’ metrics in Ads Manager.
Facebook will start to label some of its metrics in Ads Manager, providing more clarity on how they are calculated.
The new labels – displaying whether a metric is “estimated or in development” – will now appear as tooltips as part of the Ads Manager reporting table, but also in the customise column selector.
The changes due to come into place in July, that marketers have said are “redundant, outdated, not actionable or infrequently used.”
Social reach for example – i.e. “the number of people who saw an ad with social information above it, such as noting a friend who also likes a certain brand.”
Facebook says, as a metric, it doesn’t “meaningfully” differ from reach. Also, it doesn’t actually indicate a business outcome.
Some of the metrics being removed include:
- Actions, People Taking Action, Cost per Any Action
- Amount Spent Today
- Social Reach, Social Impressions, Social Clicks (All), Unique Social Clicks (All)
Read the full list of metrics being removed
Vero promises it’s different to Facebook and Instagram
Vero was co-founded in 2015 by Lebanese billionaire Ayman Hariri, and is differentiating itself from other social networks.
The app, which is available on iPhone and Android, has been so widely downloaded around the world in recent days that it’s led to technical issues.
The app allows users to share movies, music, links, places and photos and promises a “true social” experience that mirrors real life.
“We created a social network that lets you be yourself. Hence the name Vero. Meaning truth,” their manifesto reads online.
I have downloaded Vero, set up my profile, but couldn’t find anyone I knew, so I left it. There is just not enough time in my day for another social network!
But let me know if you’re on it and what you think.
Facebook Local app rolls out in new markets
The Facebook Local app has rolled out in Ireland and the UK.
Facebook Local serves up recommendations for bars, restaurants, and nearby attractions – as well as showing you where your mates are headed, so you don’t get FOMO.
Facebook Local uses your location to show you what’s going on nearby – from places to eat to gigs and events.
There are three icons at the bottom (the Home page, the Discover section, and a Calendar tab).
The app opens on your Home feed, where you can find shortcuts to nearby bars, cafes, restaurants, and attractions, along with where your friends your follow are going.
Interview with Colm Hayes, Radio Nova
In this episode, I interview Colm Hayes from Radio Nova.
As Director of Programming, Colm has responsibility for developing on-air and online content. Speaking to me at the Radio Days Ireland Conference he said the evolution of radio is nothing new, but he said, stations need to embrace the world of digital or be left behind.
Find out more about Radio Nova:
- Website: https://www.nova.ie/
- Facebook: https://www.facebook.com/radionova100
- Twitter: https://twitter.com/radionova100
- Instagram: https://www.instagram.com/radionova100/
Listen to my interview with Colm:
My favourite quote from our chat:
PODCAST: @ColmHayesRadio of @RadioNova100 on the evolution of #radio and why stations need to embrace the word of digital | #JSBTalksDigital Click To Tweet
Shout-Outs: Three Nuggets of Gold Advice for Radio Stations from the Experts
In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.
In this episode, I’m sharing top tips from the experts for radio stations.
1. Dan Healy, Head of RTÉ 2FM and co-founder and Shareholder of iRadio and KCLR 96FM
Head of RTÉ 2FM and co-founder and Shareholder of iRadio and KCLR 96FM, Dan Healy joined a panel of radio icons on Day 1 of the Radio Days conference. Making new waves in 2FM and increasing listenership, Dan was forthright with his contributions on the future of radio.
“We know how to monetise content on FM radio, we are doing it every 15 minutes. People live their lives through radio in Ireland and that’s not going to change any time soon.”
Dan doesn’t believe people will chose social media over radio. With people in Ireland spending 134 minutes per day listening to radio versus 66 minutes on social, radio stations must harness their position and power to be the mirror image of their lives.
2. Christian O’Connell, Breakfast Show Presenter
We should be aiming for authentic radio says Christian O’Connell, host of the Breakfast Show on Absolute Radio.
Sending out a clear message to presenters and producers, Christian appealed for more realness in a world where fake is growing.
“Stay curious about the world, tell authentic stories, listen to your listeners and be real. Authenticity is the big currency right now for radio stations. We are all a work in progress, presenters must evolve as professionals just as people.”
3. BBC Editor, Adam Smyth
Speaking about building a successful breakfast show Adam Smyth, BBC Editor says collaboration is key in the world of digital. Admitting that Breakfast is the best part of the schedule and the most difficult he says that if listeners and stations work together they can help each other tell stories.
It has to be about the content, it has to have depth to it.
Stations have to ask themselves: “How can we be conversational, informal & also useful?”
Three Nuggets of Gold Advice for #Radio Stations from the Experts | #JSBTalksDigital #Podcast #Radio Click To Tweet
— Learning Waves (@LearningWaves) February 23, 2018
In this part of the show I bring the voice of my listeners onto the podcast.
This week’s question:
“What do radio stations need to know about digital?”
I spoke at the Radio Days conference on Day 2 about digital insights for radio. You can catch the segment here.
What do #radio stations need to know about digital? Find out in episode 89 of #JSBTalksDigital | #Podcast #AskJSB Click To Tweet
— Learning Waves (@LearningWaves) February 23, 2018
Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question on any of our social networks.
JSB’s Column: My Takeaways from Radio Days Conference Ireland 2018
In today’s JSB column, I’m sharing my top takeaways from Radio Days Ireland 2018 Conference.
Tune in below to listen.
If you are a radio station in need of a digital strategy, then get in touch. Simply email firstname.lastname@example.org.
Social Media Tool of the Week: Adobe Premier Clip
The tool that saved my working week this week is Adobe Premier Clip.
Adobe Premiere Clip is Adobe’s powerful mobile video editing app. You can create quick video edits on the fly with a range of editing options. It’s of course fully compatibility with Adobe’s other apps and programmes.
Just hit the ‘plus’ icon in the bottom right corner to start a new edit.
It’s then a matter of importing video from your iPhone or producing the material live from the camera.
With all of the materials in place, you can either go hands-on with your own edit or have the app create one with the ‘Automatic’ feature. It will do so based on the beats of whichever soundtrack you choose.
Creating your own video edits is easy enough. A simple interface makes it easy to add effects, play with the exposure, add music, and more. You can even add in crossfades and fade-ins with minimal fuss.
Exporting your finished efforts to the Creative Cloud or direct to YouTube is a so easy, and you can send it to Premiere Pro for more advanced editing when you get to your PC.
Download from the App Store now, it’s available on iOS and Android for free.
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