JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

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In this episode

• In social media news:
• Facebook admits more messed up metrics!
• Do you want to know how much bloggers are getting paid for social posts? I’ve got my hands on new international research!
• Twitter rolls out Snapchat-like QR codes
• I interview Emma Darcy, founder of The Marketing Success Summit
• Shoutouts to three Irish innovators doing great things in Digital
• JSB’s column – Our digital diaries: valuable personal branding or feeding an ego? ; and
• Find out what tool saved my working week.

Useful links from this episode 

• Webfluential has released figures showing the fees digital influencers and bloggers can command from brands for posts on their social networks.

• The Marketing Success Summit hosted by Emma D’arcy is a virtual summit with 40+ marketing experts.

• Europe’s First Health Innovation Week hosted by eHealth Ireland

Interview of the Week

In this week’s show I’m delighted to be joined by marketing specialist Emma Darcy who is also the founder & creator of The Marketing Success Summit. I joined the Summit and presented a one-hour webinar on Digital PR: Search, Stories and Social Media.

This FREE Virtual Summit gives you access to experts in PR, Sales, Branding, Photography, Google Ads, Buyer behaviour, Facebook Ads, LinkedIn, video marketing / blogging & so much much. So sign up to watch that and much more experts share their knowledge!

Emma has 20 years experience in marketing and has embraced the digital world with great ease. She has a particular interest in consumer psychology.

JSB’s Featured Column:

In my column this week, I’m posing the question: Digital diaries: valuable personal branding or feeding hungry egos? 

I’m considering launching a vlog as I’ve been ignoring the world’s second largest search engine for far too long! JSB’s Digital Diaries on YouTube will bring to life my work at home and abroad in the digital space and provide more insights, personal musings as well as JSB’s digital tips and tricks.

Personal vlogs on YouTube are hugely popular and in fact among Generation Z, YouTube vloggers are their number one source of entertainment.

So I got thinking about this digital age phenomenon.

Are vlogs – or digital diaries – simply another personal branding medium or are we feeding our own egos?

To answer this question I thought I would put into context why I would vlog. Often it’s very difficult to explain to those removed from the social web or indeed the world of digital marketing why we do, what we do online.

The social media tool that saved my working week is…

Do you want better insights from your Twitter analytics? Why not try the FREE version of Twitonomy?

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

Listen: JSB Talks Digital Podcast Episode #24

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.