Digital Training Institute
Empowering organisations to lead in the AI age with expert training, strategy, and communications support, delivered in person and online, across Ireland and internationally.
Joanne Sweeney is an award-winning communications strategist, AI educator, author and podcaster who founded the Digital Training Institute to help organisations embrace the future of marketing, communications and public engagement. A Donegal native, now living along the coast near Galway City, Joanne has a background in journalism, public relations, digital marketing, and business leadership.
She brings over two decades of experience in public policy communications, media, marketing, and technology and has always moved with the digital curve.
She works with government bodies, businesses, public sector organisations, non-profits, radio stations, and global institutions to build digital confidence and AI capability across teams. Her clients benefit from a unique blend of strategic thinking, hands-on training, and cutting-edge insights.
She holds 12 academic and professional qualifications including a Master’s Degree in Journalism and a Master’s Degree in Digital Marketing. She is a graduate of the Harvard Kennedy School where she completed an Executive Programme in AI and Public Policy. A four-time author, Joanne’s latest book AI Playbook has been described as ‘a Bible on how to approach and implement AI with ease’, and has a range of industry leading accredited online courses including the Public Sector Marketing Accelerator and the AI Professional Diploma for Marketers.
Joanne is the host of two influential podcasts:
AI SIX a sharp, storytelling-led podcast exploring the impact of AI on media, creativity, and productivity in just six minutes a day.
The Public Sector Marketing Show practical insights and expert interviews for government and public sector communicators.
Through these platforms and her consultancy, Joanne brings clarity, energy, and action to teams navigating the evolving digital and AI landscape.
Digital Training Institute specialises in
- AI for marketing and communications
- AI for leadership
- AI for public policy
- In-house team training and strategic workshops
- Public sector and media communications campaigns
- Digital transformation consultancy
- AI policy, readiness, and ethical use
See our government and public sector work at Public Sector Marketing Institute.
Delivering results in
- Auditing digital and AI communications practices
- Social media and digital marketing communications strategy
- Developing standard operating procedures for digital and AI-supported communications
- Transforming PR and marketing departments into agile, AI-enabled digital newsrooms
- Writing digital, social media, and AI adoption strategies
- Digital PR and crisis communications management and strategy
- Implementation plans for digital and AI integration
- Online brand reputation support
- Designing and delivering AI-powered digital training programmes
- 1-2-1 and group mentoring with a focus on digital communications and AI capability building
- Bespoke AI and digital consulting, project management, and transformation support
When you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.
Training Courses
- Digital Transformation Masterclass
- Social Media Strategy
- Digital Marketing Strategy
- Writing for the Social Web
- Visual Storytelling
- Mobile Video Creation
- Livestreaming on Social
- How to Manage A PR Crisis on Social Media
- Facebook Advertising
- An Online Public Relations Strategy
- Social Media Strategy
- 30 Digital Marketing Tactics For Event Managers
- A Beginners Guide to Digital Storytelling
- Intermediate Social Media Marketing
- ABC’s of Twitter
- Advanced Facebook Marketing
- Managing Your Business Reputation in the Digital Age
- A Beginners Guide to Instagram for Business
- A Beginners Guide to Snapchat for Business
- Blogging for Business
Brands We Have Worked With
The Minds Behind Our Success
