Digital Marketing
JSB Top Tip
"You can manage what you measure. Measuring your digital performance is key to any successful digital marketing strategy. Set your goals, build your infrastructure, develop your tactics, implement and measure your performance. Iterating based on your metrics and analytics is how you improve, perform better online and have a successfully digital marketing strategy."
Social Media Influence
JSB Top Tip
"Don’t just do social, be social. Social networking is a fundamental way in which we all communicate and you need to know how do it with flair. There’s where we can help. From Facebook, Twitter, Snapchat and Instagram to YouTube, Pinterest, Blab and Periscope."
Content Marketing
JSB Top Tip
"The Internet is a library of digital stories. We help organisations develop their own story box in words, graphics and video. Digital storytelling improves SEO, manages your online reputation, increases social reach and engagement and ultimately generates leads and conversions. What’s your story? Don’t answer that… we will."
Blogging For Business
JSB Top Tip
"Blogs are considered a lead magnet in driving traffic to your website. They also provide an opportunity to showcase your knowledge, your brand and your commercial offering. I will work with you on your blogging strategy, from setting up a blog to bringing it to a professional blogger standard."
Digital Campaign Management
JSB Top Tip
"By bringing your marketing campaign online you are ensuring it lives on Google forever giving your brand and your campaign ever-lasting visibility."
Digital Branding
JSB Top Tip
"Consistency of your brand online is vital. If it looks poor, they won’t click."
Influencer Marketing
JSB Top Tip
"Personal branding is big business online and if you want to sell yourself then you need a personal brand strategy."
Email Marketing
JSB Top Tip
"Innovate your e-zines with education marketing – teach, don’t sell; share knowledge and build brand trust; communicate regularly and convert into loyal customers."
Online PR
JSB Top Tip
"The media are a powerful cohort in sharing your news stories, but relationship building is paramount."