Services
Digital Marketing
Digital Marketing
Whether you’re introducing digital marketing into your organization or ramping it up, we will develop a strategy to match business goals, target customers and budgetary requirements. We manage web marketing, search marketing, PPC, social media, email marketing, digital design and content marketing as part of our digital marketing services.
Top Tip
“You can manage what you measure. Measuring your digital performance is key to any successful digital marketing strategy. Set your goals, build your infrastructure, develop your tactics, implement and measure your performance. Iterating based on your metrics and analytics is how you improve, perform better online and have a successfully digital marketing strategy.”
Social Media Influence
We will help you set up and develop a strategy for your social media sites. We develop influence-rich content and incorporate visual storytelling. We develop social media strategies for individual platforms and sharing the social media best tools with you.
Top Tip
“Don’t just do social, be social. Social networking is a fundamental way in which we all communicate and you need to know how do it with flair. There’s where we can help. From Facebook, Instagram, LinkedIn, X, Bluesky, TikTok and YouTube.”
Content Marketing
Without words there is nothing. To be successful online you need a constant flow of engaging content from blog posts, to infographics, to graphics, eBooks to podcasts and animated how-to videos to documentary style shoots. We will build you a library of content, no matter what sector you are in.
Top Tip
“The Internet is a library of digital stories. We help organisations develop their own story box in words, graphics and video. Digital storytelling improves SEO, manages your online reputation, increases social reach and engagement and ultimately generates leads and conversions. What’s your story? Don’t answer that… we will.”
Video-First Marketing Strategy
In today’s attention economy it’s vital that organisations have a video-first approach to digital marketing. We will develop that strategy and also train your staff in MoJo (mobile journalism) using just a smartphone, tripod, lapel mic and LED smartphone light. We will empower you to tell your own stories with your own staff.
Top Tip
“Short-form video for social media is a great way to increase reach. They can perform significantly better in paid campaigns. Social media users want personalised videos that speak to their interests, aspirations and pain points. Serve your audience, publish video.”
Digital Campaign Management
Top Tip
“By bringing your marketing campaign online you are ensuring it lives on Google forever giving your brand and your campaign ever-lasting visibility.”
Digital Branding
Top Tip
“Consistency of your brand online is vital. If it looks poor, they won’t click.”
Influencer Marketing
Are you an influencer in your industry, a celebrity, sports star, politician or an academic? Let us help you carve out a space for your expertise online with our bespoke influencer marketing strategy.
Top Tip
“Personal branding is big business online and if you want to sell yourself then you need a personal brand strategy.”
Email Marketing
Top Tip
“Innovate your e-zines with education marketing – teach, don’t sell; share knowledge and build brand trust; communicate regularly and convert into loyal customers.”
Online PR
Top Tip
“The media are a powerful cohort in sharing your news stories, but relationship building is paramount.”