JSB Talks Digital podcast is a weekly show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.
Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!
In this episode
- Twitter launches Dashboard;
- Snapchat introduces Memories;
- Live video streaming on multiple platforms is dominating influencer conversations;
- I speak to Marie Collins, founder of DigiPulse Marketing about the challenges and opportunities for small business owners in the digital age;
- My shoutouts: Bluebird Care launch their new homecare webinar series; Cat Hogan, Author of They All Fall Down; and SAP and Brian Fanzo who team up to host a week-long series of Facebook Live shows
- My featured column: just do your own thing online; and
- Meet Edgar, the social media tool that saved my working week.
Useful links from this episode
The social networks are really moving at speed these days with almost weekly feature updates as they compete for our time! Because time spent on social networks equals money from advertising revenue.
Twitter has launched Dashboard, a management tool aimed at small businesses. While most of us in marketing already use some sort of social media management tool, it probably explains why we were less than impressed by Dashboard. I’ve tested it out, and you can read my thoughts on it here.
Snapchat has introduced a great new feature called Memories. But some commentators think it might take the ‘raw’ out of the ‘real’.
The most frequently asked question during my Snapchat training programmes is: Can I add my own photos or videos to my Snapchat story? The answer I used to give was no, however now it’s yes!
Memories let’s you save snaps and stories inside Snapchat, edit them, and send them out again. I’ve also reviewed this new feature so read my blog post on JSB’s views.
Live video streaming on multiple platforms is dominating influencer conversations right now on the social web.
Live video is hot in social marketing. We are very well aware of that.
However, recently social media influencers have been getting hot and bothered about how to stream live video on multiple platforms at the same time.
There are a number of software products on the market to achieve simultaneous live broadcasting. But I highly recommend taking a trial of these products before purchasing.
OBS Studio –is a free piece of software, which allows you to broadcast on Facebook Live on your Facebook Page, Groups or Profile and from your desktop.
Wirecast – is a paid for software starting at $495 but by all accounts it is much more robust than OBS studio for live streaming on multiple platforms.
Interview of the Week
3 Social Media Musts from Marie Collins for small businesses
- Serve up the same quality online as you do in your offline business activities;
- Get verified on Google My Business; and
- Educate yourself on digital by utilizing the massive amount of free and paid for resources online.
JSB’s Column: just do your own thing online
It’s very easy to get stressed by being impressed by your social media colleagues’ antics online. As social marketers, we are under pressure to be creative every day, to be visible on nearly every social network, and to reach engagement levels that double month on month.
There’s so much to do!
Facebook Profile, Facebook Groups, Facebook Pages, Facebook Live, Snapchat, Instagram, YouTube, Twitter, LinkedIn Profile, LinkedIn Company Page, LinkedIn Groups, Pinterest, Periscope, blogging, email marketing, podcasting, webinars, slideshare…. It just goes on and on!
Dear, oh dear, it’s a mine-field! And yes it does play with your mind!
So how can we keep up, how do we ensure we remain consistent in our content standards, frequency and creativity?
Well I’ve been thinking about this – a lot! It seems Joel Comm has the same challenge, he said as much in an email to me (and his community) this week.
I have a content calendar, which keeps me focused. But it also means that on every day of the month I am sharing content.
The social media tool that saved my working week is…
You may have heard me mention that I’m currently writing my second book which is all about social media tools. So it’s no surprise this feature – the social media tool that saved my working week – has a regular slot in my podcast!
While social media is ubiquitous, social media tools are vital to get the most out of our social media strategies.
The tool that saved my working week, this week, is Meet Edgar – the social media queue that fills itself!
I blog a lot, at least twice a week, but as Ian Cleary, Founder of RazorSocial.com says, the hard work starts when you have to promote your blog posts and get traffic to your website. I also have to create other types of content to share across my 10 social networks.
Meet Edgar allows me to schedule and manage content on my Facebook Profile, Facebook Pages, Twitter accounts, LinkedIn profile and LinkedIn company page. I not only publish my most recent posts, I also re-publish old posts from my blog. I have connected the RSS feed of my blog to Meet Edgar and so it recognizes when a new blog post is published!
It also gives me the stats on how each post is performing in terms of engagement – so likes, comments and shares.
I love feedback
I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.