[PODCAST] The Power of Mobile Journalism for Reporters and Marketers

The Power of Mobile Journalism for Reporters and Marketers


JSB Talks Digital Podcast #90

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode #90, I discuss the power of mobile journalism (MOJO) and not just for reporters. So, marketers listen up!

Coming up in today’s show:

  • In Social Media News
    • Social Media Use 2018, new research from the US
    • Twitter bans bulk tweeting and duplicate accounts in bot crackdown
    • Facebook adds lists feature to status updates
  • I interview Glen Mulcahy, MOJO expert and founder of Titanium Media
  • Shoutouts – Three Pieces of MOJO Kit you Need in your Rucksack
  • Ask JSB
  • In JSB’s column, Why Brand Journalism Matters
  • Find out what social media tool saved my working week

Listen now:

LISTEN: The Power of #MobileJournalism for Reporters and Marketers | #JSBTalksDigital #Podcast Click To Tweet


Social Media News

Social Media Use 2018, new research  

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.

I find US trends can sometimes mirror trends in other markets eventually, especially when it comes to social media.

Social Media Use in 2018

Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently.

Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.

Read the full report


Twitter bans bulk tweeting and duplicate accounts in bot crackdown

Twitter has announced major restrictions on how users and apps can automate tweets, in order to combat spam and political propaganda bots.

Developers are now banned from using any system that simultaneously posts “identical or substantially similar” tweets from multiple accounts at once, or makes actions like liking, retweeting, and following across multiple accounts at once.

Twitter will remove these options from its own TweetDeck app, and third-party developers have until March 23rd to comply.

It says these actions are:

“an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter — including elections in the United States and around the world.”

It alluded to the plan last month, when it revealed that over 50,000 accounts were linked to Russian propaganda efforts.


Facebook launches new list feature  

The demand for more engaging personal content may have led Facebook to launch their new ‘list’ option on status updates.

The feature allows Facebook users to create a list – like a to-do list, wish-list, where I want to travel list or top list.

Users can create their own lists with coloured backgrounds, and decorate them with emoji.

Facebook launches new list feature

This list status update was created tongue-in-cheek as I was stranded in London due to airports being shut during Storm Emma meats Beast from the East

The lists are also designed with the idea that friends could copy each other’s lists to share their own opinions about the subject at hand.


Interview with Glen Mulcahy, Titanium Media

JSB and Glen MulcahyIn this episode, I interview Glen Mulcahy, mobile journalism expert and founder of Titanium Media.

A former broadcast journalist, Glen worked in Ireland’s national broadcaster RTÉ for 15 years.

Now a MOJO (Mobile Journalism) evangelist, he shares his insights with me.

Find out more about Glen and Titanium Media:


Listen to my interview with Glen:

My favourite quote from our chat:

Glen Mulcahy Quote

PODCAST: @GlenBMulcahy - mobile journalism expert and founder of @Titanium_Media - shares his MOJO insights on #JSBTalksDigital Click To Tweet


Shout-Outs: Three Essential Pieces of Kit for Mobile Journalists

In this part of the show I give shoutouts to brands, organisations or individuals whose work online is remarkable and worth talking about.

In this episode, I’m sharing three brilliant resources for MOJO enthusiasts.

Three brilliant resources for #MobileJournalism enthusiasts | #Podcast #JSBTalksDigital Click To Tweet

1. Your essential MOJO kit bag from Glen Mulcahy

Your essential mojo kit bag from Glen Mulcahy


2. MOJO Handbook from Huffington Post

MOJO: The Mobile Journalism HandbookThe authors take a neo-journalistic approach to multimedia news, building on the need to base mojo skills around traditional skills. Mojos require what Stephen Quinn calls a multimedia mindset or way of thinking which combines video, audio, text, graphics and stills.

And Ivo Burum points out that this multi-planar storytelling approach — where stories can take a little more time to produce — also relies on many traditional journalism skills, including editing on a mobile phone.

Quinn and Burum pack a wealth of background information, advice, and references on how to plan and what it takes to collect, sort out, produce, and disseminate content by using portable devices that older journalists could only dream of.

Read full article here


3. Smart Tips to get started with MOJO

  1. Keep your phone on airplane mode.
  2. Check the video settings. Always use the highest video resolution for the best video quality, but BBC’s March Settle said, “highest quality is great but not if file becomes too large/ slow to send”
  3. Clean your lens as phones are always put in pockets.
  4. Hold your phone horizontally. No vertical video, it must be horizontal.
  5. Use the largest memory card your phone can handle. Video requires a lot of storage.
  6. Zoom with your feed (for good quality and audio).
  7. Hold it steady. Try not to move the camera much. Make sure your shoot is stable.
  8. Start off with a wide shot to establish the scene; then get closer to subjects (make money-shots). Physically move towards the subject rather than using your camera’s zoom.
  9. Use the light. Never shoot into the light (except for effects).
  10. Move as little as possible, no pans.
  11. Know where the microphone on your phone is. Keep it clear. Make sure your hands aren’t blocking the microphone.
  12. Position your subject a little bit of-axis.
  13. Look focus and exposure. Do framing, check sound and light.
  14. Bring all necessary accessories with you.
  15. To get good quality audio, use a external mic or headset.
  16. Film variety of shoots, angles and sequences, which really help you to tell the story.
  17. Check the audio just after it’s recorded. If it’s not useable, do it again. Sound in radio and TV is really important.
  18. Check your footage at the scene, if it’s bad, do it again.
  19. There are plenty of options for mobile journalism apps. Some of the iOS staples are Filmic Pro for shooting and iMovie for editing. For Android device, try Camera FV-5 for filming and Kinemaster for editing.


Streaming Live

  • Clean lens: Clean your lens as phones are always put in pockets.
  • Stability: To avoid shaky video we can use monopods or gear.
  • Sound: Hook up a lapel microphone for better sound, especially during live stream interviews or PTC.
  • Horizontal video: Hold your phone horizontally. No vertical video.
  • Steady: Try not to move the camera. Make sure your shoot is stable.
  • Zoom: Try to avoid zoom. Better physically move towards the subject rather than using your camera’s zoom.
  • Framing: Look focus and exposure. Do framing, check sound and light.



In this part of the show I bring the voice of my listeners onto the podcast.

This week’s question comes from Helena who has just taken up a role as social media manager in a radio station. She wants JSB’s perspective on social for radio.

Listen to my answer to Helena’s question here:

Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question on any of our social networks.


JSB Profile Pic

JSB’s Column: Who Owns News? Why Marketers and Reporters Need to Embrace Mobile Journalism

In today’s JSB column, I share my insights into brand journalism and why marketers need to adopt the role of roving reporter.

Copyright Glen MulcahyCopyright: Glen Mulcahy

Tune in below:

Why Marketers and Reporters Need to Embrace #MobileJournalism | #Podcast #JSBTalksDigital Click To Tweet


Social Media Tool of the Week: Zoom H1 Audio Recorder

Zoom H1 Audio Recorder

The tool that saved my working week this week is my trusted Zoom H1. I take this little device around with me everywhere, and I mean everywhere! It’s my audio recorder which allows me to convert a conversation into a podcast interview anywhere I go.

Yes, I must admit when I am talking to somebody new or somebody not so new, I’m considering their potential for an interview at the same time!

The audio I record on the Zoom H1 is also used for my vlogs. The audio capturing is clean and reliable, and ideal for use on video.


  • Hi-Speed USB 2.0 port
  • Built-in reference speaker
  • Includes 2GB microSD memory card and one AA battery
  • One AA size battery (included) allows 10 hours operation
  • Accommodates up to 32GB microSDHC memory cards

It’s available on Amazon and all good electronic retail outlets and will set you back about €90, but it’s worth every penny!


I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Review JSB Talks Digital on iTunes


Listen: JSB Talks Digital Episode #90

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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