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The Mass Exodus of Public Sector From X to LinkedIn

There’s been a trend happening over the past 12 months that I’ve been noticing in my work and it’s the deliberate move by public sector – corporate communications, leadership and even more generally staff – to LinkedIn.  They are quietly quitting X. If I’m honest, in the past 12 months the number of requests for […]

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Episode 63 – Twitter as a PR Tool

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and

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