Say hello! joanne@digitaltraining.ie
In the digital era, the landscape of political campaigning has dramatically shifted, moving beyond the traditional doorsteps and leaflets to the buzzing platforms of social media. Recently, I had the opportunity to join Sean Moncrieff on Newstalk’s Moncrieff Highlights Podcast to delve into this timely topic. We explored how politicians are using social media to […]
I recently joined Galway Bay FM’s “Fake or Fact – You Decide” podcast to discuss the dramatic shifts in news consumption driven by social media. Here are some key takeaways from our conversation: The Evolution of News on Social Media 📰 When I began my career in broadcast journalism over two decades ago, news was
How Social Media is Redefining News Read More »
There’s been a trend happening over the past 12 months that I’ve been noticing in my work and it’s the deliberate move by public sector – corporate communications, leadership and even more generally staff – to LinkedIn. They are quietly quitting X. If I’m honest, in the past 12 months the number of requests for
The Mass Exodus of Public Sector From X to LinkedIn Read More »
I am delighted to have contributed to the 2023 Talkwalker Global Trends Social Media report. It’s one of best reports each year for the digital marketing industry. So in this blog post I’m going to share where you should be focusing your energy and effort in 2023 and find out what my big social media
Social Media Trends 2023 | Global Report Read More »
Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre – the transformation of the timeline as we know it.
Episode 69 – A TikTok Plan for Public Sector Read More »
Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics – whatever your bad news, you’ve no choice but to communicate it. But how well you do it will be the difference between a sustained public backlash or general public buy-in. With the citizen expecting timely truths
Episode 68 – The Art of Communicating Bad News in Government or Public Sector Read More »
When is the best time to post on social media in 2022? This is one of the most asked questions I get from clients. It’s difficult to know when and how often to post across social networks to maximize engagement without trial and error. But a good social media management tool will analyze your own data. The
The Best Times To Post On Social Media In 2022 Read More »
I was in Washington DC recently to manage social media for the All-Atlantic Ocean Research Alliance Ministerial Event organised by the US & Brazilian Government’s and the European Commission. I thought I’d share my learnings (I’m always learning too) from live social now that in-person events are back. Follow @AllAtlanticO on Twitter 7️⃣ Tips to Succeed
7 Social Media Event Reporting Tips Read More »
There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all
Episode 67 – News V Narrative in Digital Communications Read More »
How can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now,
Episode 66 – How to Get the Public Behind Your Social Media Campaigns Read More »
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