Meet JSB

About Joanne Sweeney-Burke

Joanne Sweeney-Burke is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Upskilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects. Put simply when you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.

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My journalistic background and my love for story-telling are a perfect fit with digital. I’m a content and strategy specialist with a flair for creative campaigns. I also love to inspire and empower my students by bringing their skills into the digital age.

Joanne Sweeney-Burke

CEO, Digital Training Institute


Joanne epitomises life-long learning and her mantra is "every day is a school day".

Education is one of her passions as evidenced by her academic and professional qualifications:
Masters Degree in Journalism
Masters Degree in Digital Marketing
Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Print & Broadcast Journalism with Public Relations
Degree in English, Sociology and Politics
Diploma in Business Management
Certificate in Mentoring and Managing People
Certificate in Social Media Communications
Certificate in Television Studies
Certificate in Train the Trainer
Certificate in Counselling (An Introduction)

Joanne has been self-employed for the past eight years and enjoys both the challenge and opportunity that being in business provides.

Digital Training Institute

Joanne set up Digital Training Institute after recognising the need for tailored training in digital marketing for individuals, organisations, companies and professionals. In just two years Joanne has trained 1,000 people in a range of online marketing disciplines. She has also written bespoke courses for client companies. Joanne and her team offer digital marketing strategy, mentoring and support to a range of clients in a range of sectors.