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The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. > I share the innovative projects we are working on with our public sector […]
Episode 62 – Innovation in Public Sector Read More »
Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging
Episode 61 – 7 Steps to Social Media Success in Digital Diplomacy Read More »
Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian
Episode 60 – Social Media for Good – From Ukraine to Ireland to Sow Seeds of Hope Read More »
It’s a busy social media news show for April 2022! Joining me for our final show in this format, is Andy Lambert of ContentCal (now taken over by Adobe). Top 10 takeaways from Social Media News Show 1. Elon Musk and his Twitter Takeover 2. New social network BeReal launches 3. Snapchat growth eclipses all
Social Media News Show April 2022 Read More »
As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and unethical marketing practices. The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. And what about
Episode 59 – 7 Marketing Practices To Avoid Read More »
LinkedIn is my favourite social network and it’s a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if
Episode 58 – How to Be A LinkedIn Thought Leader Read More »
We are delighted to announce that we have been awarded Europe’s Best Niche Digital Marketing Agency. The Digital Training Institute and our sub-brand Public Sector Marketing Institute were honoured by EU Business News. We love to niche in our work! Why we exist The Digital Training Institute has a mission to elevate industry standards
BEST NICHE DIGITAL MARKETING AGENCY EUROPE! Read More »
Imagine if you could access every public service online. Imagine if this was supported with great social customer service. Where required you could also make an appointment any time with a real human. Imagine if you had access to the data to inform decision-making when interacting with any public service. In today’s episode I explore
Episode 57 – Digital Government In Practice Read More »
Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes. In this episode I wanted to share our news with our loyal listeners, viewers and followers. In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years
Episode 56 – Big News! Read More »
In this month’s edition of the Social Media News Show with Andy Lambert of ContentCal we explore the big social network feature updates. Included this month are: > Top 3 reasons people use social media > TikTok V YouTube engagement rates, a study from eMarketer > Facebook Groups renamed to Communities > Facebook Reels adds
Social Media News Show March 2022 Read More »
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