Today we live in a world saturated by all types of media. Engaging with media has become a part of almost every moment of our lives, our generation has learned to multi-task like no other, we don’t just look at our phones, or just watch the television or just go on the internet but we do all of that at the one time while also trying to balance a plate of dinner on our lap. Our generation is drawn to visual and audio more than ever before. YouTube is an internet sensation and has revolutionized the sharing and watching of videos
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Meet Jill our new Digital Marketing Intern at the Digital Training Institute. Jill is a student in the University of Limerick, she is studying New media and English and has just begun her six month internship with us. Jill is going to receive practical training and ongoing mentoring throughout her six months with us. Her six month internship will involve practical training in areas such as; -Database building -Social media content management and planning -Blogging -PPc campaigns -Online PR and more. Joanne Sweeney-Burke the managing director of both Digital Training Institute and Media Box will be Jills mentor for her
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Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content
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Do you know what your staff are surfing online while at work? Are they planning a night out, reviewing a night out or tagging themselves in photos from a night out on your time? Very many organisations have internet use policies but haven’t updated those to include social media. So what are the rules for staff in relation to social media during working hours? This needs to be set out in the social media use policy for the organisation. A survey released by Close Brothers shows that one in 10 company owners are anxious about their employees’ social media use
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