Converting Your Social Media Fans into Voters and Activists

Converting Your Social Media Fans into Voters and Activists

There’s often a noticeable disparity between those who follow political pages on Facebook, Twitter, and other social media sites, and those who actually vote in elections. If you have a lot of social media fans but want to turn them into active participants instead of just passive observers, here are some options you can explore to make this happen.   Calls to Action One proven effective approach, is to tell your fans what you want to do in a straightforward way. People respond to bold statements, it’s just a fact. Don’t just write something in your posts about “it would

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Digital Marketing Tips for the Food and Retail Industry

Digital Marketing Tips for the Food and Retail industry

I’ve compiled 12 digital marketing bites for the food and retail industry. I spoke at Ireland’s Food & Drink Expo recently and it inspired me to take a look at social media for this sector. If I could sum up my social media advice, I could probably do it in less than 140 characters. So here goes: Personalization, video and real-time marketing are the biggest trends in social media marketing. Adopt this strategy & the algorithms will thank you for it!  One of the most frequently asked questions I get from brands is: HOW DO I BOOST ENGAGEMENT ON SOCIAL

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10 Ways To Position Yourself As A Digital Influencer

10 Ways To Stay Ahead In The Digital Age

Are you a digital influencer or would you like to be? I have always invested in education and knowledge. I believe it’s absolutely necessary for the professional me but also for my customers. My clients hire me for consulting, coaching and training and they trust I know what I am talking about. So being “knowledge-hungry”, no matter what industry you are in, is paramount. Being current in the Digital Age is quite a challenge for marketers, so I decided I would share my own educate-ME strategy with you and how I position myself as a digital influencer. #1 Industry Events Each year I set

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