The Complete Guide to Growing Your Organic Facebook Reach

We all know that the recent Edgerank algorithm changes have resulted in our organic Facebook reach plummeting. Here at Digital Training Institute we teach our students who to be more relevant and engaging to combat invisibility on the social networking site. The blog post below from BufferSocial is very interesting in that they suggest that perhaps the 6% of people who actually see your posts are those that are interested in it. Now that’s something to consider. Source: https://blog.bufferapp.com/facebook-reach-strategies –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream

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How Social Media Has Changed the Way Businesses Do Business

 In this blog post DTI MD or as we like to call her, Mrs. Digital – aka Joanne Sweeney-Burke tells us why social media has changed the way businesses do business. Connect with Joanne on LinkedIn Social Media is not a fad. It is a fundamental way in which we communicate today. For me it’s not about IF you do social media, but HOW WELL you do it. I’ve been studying and practicing social media since 2007. Now social media is part of a bigger discipline called digital marketing that includes web marketing, email and mobile marketing, display advertising, pay

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Digital Storytelling for SEO Success

Joanne Sweeney-Burke will be hosting a Digital Storytelling for SEO Success Course on Wednesday September 10th from 11am until 4pm in Dublin Institute of Technology. The course is in association with the Arthur Ryan Retail Centre at Dublin Institute of Technology. Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don’t know how. This practical workshop will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks. At the course you will learn vital

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