Top Digital Marketing Gurus – Who I Read!

Can you know everything about Digital Marketing? I don’t think so! It’s a discipline that’s changing daily and it feels impossible to keep up with it. So like any good professional I consume a daily digest of blogs, articles, videos and social media content to keep my knowledge current. People often ask me to recommend bloggers or websites so I thought I’d write a blog post and share my virtual digital mentors with you. If you have any other suggestions, then I’d love to hear them.     Who are the digital gurus? I’ve categorised my digital gurus just as I consume their content – authors,

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Demystifying Digital Marketing – In Conversation with RR Donnelley

On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what

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Data Protection & Marketing Infographic

Here’s a great infographic by Neon SMS about Direct Marketing and Data Protection. Source: http://www.neonsms.ie/blog/data-protection-marketing-infographic/ by Leigh- Ann Carroll Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing. From email marketing to SMS marketing the new European policy proposals will have a lasting effect on the way in which direct marketers interact with their customers. This infographic gives tips on data protection compliance, an

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