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Blog: SEO

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August 8By Joanne Sweeney Digital Transformation, Education, Joanne Sweeney-Burke, JSB Talks Digital Blog, Online Training, Public Relations, SEO Leave a comment

Summiting the Digital Skills Gap in the Public Sector

JSB discusses why she feels it's her responsibility to help public sector professionals excel their digital skills and bring them into the digital age. Technology is moving at a rapid pace, but human education and training is vital to advancement.

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May 2By Joanne Sweeney Digital Marketing, SEO Leave a comment

How to Create & Implement Long-Tail SEO Keywords

How to Create & Implement Long-Tail SEO Keywords

Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.

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March 7By Joanne Sweeney Podcasting, SEO Leave a comment

How to Optimise Your Podcast for SEO

How to Optimise Your Podcast for SEO

If you have a great podcast that is, for some reason, not showing up in iTunes and/or other directory sites then it may be time to do a little Search Engine Optimisation (SEO). Here's how...

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February 28By Joanne Sweeney Digital Marketing, SEO Leave a comment

9 “SEO Hacks” You Should Never Use

9 “SEO Hacks” You Should Never Use

Every time some SEO tactic is misused, the search engine algorithms are updated to not just put a stop to it but actively punish websites that use these 'spammy' tactics. To help, here's a quick list of the top "SEO Hacks" from the past that have since been banned and should not be used now or ever!

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