JSB discusses why she feels it's her responsibility to help public sector professionals excel their digital skills and bring them into the digital age. Technology is moving at a rapid pace, but human education and training is vital to advancement.
Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
Every time some SEO tactic is misused, the search engine algorithms are updated to not just put a stop to it but actively punish websites that use these 'spammy' tactics. To help, here's a quick list of the top "SEO Hacks" from the past that have since been banned and should not be used now or ever!