10 Ways to Launch a Brand with Digital Impact Harnessing the power of digital to tell a story and launch a new brand with remarkable results. The best ideas are those that have a call to action, that involve many not a few and that are driven by a passion to effect change. For those of you who know me, you will know that whenever I take on a project, I take it on like it’s my own child, I will nurture it, mentor it, feed it and watch it evolve and grow. So when I had the wonderful
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On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what
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With the new year brings new opportunities and new plans. Here at Digital Training Institute our team is preparing for new client projects, new business ventures and stepping up the digital activity of existing clients. We are also looking for a digital marketing intern. So if you are interested email [email protected]. New EdTech StartUp We will be working on the Digital Marketing for new EdTech startup Webiket which I will launch with my business partner Lisa Wright in the first quarter of 2015. You will probably notice the logo on my new email signature. Webiket provides a suite of eLearning modules on
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Harnessing the Power of the Internet to Tell Your Business Story I am in Omagh next week delivering two masterclasses in Online PR and Digital Storytelling – two of my favourite topics as it happens. I’ve been invited to deliver the workshops to clients of the Harnessing Creativity programme. I have been hired to help entrepreneurs showcase their products to the world using the power of PR techniques. The masterclasses are kindly hosted by Omagh Enterprise on Monday 12th and Tuesday 13th of January. As a former journalist, PR practitioner and lecturer I am passionate about these subjects and have extensive experience in
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