What’s your story? Are you in business, involved in charity marketing or advocacy and want to generate free media mentions? Reduced budgets and a desire to measure return on investment is driving marketers to look towards online PR. In this presentation we take a closer look at how you can generate media mentions and expand your reach by optimising your press releases for online reach. We share our top tips with you in our presentation below – Online PR, Merging Old Traditions and New Technologies.