Social Media & The World Cup

The 2014 World Cup in Brazil has been an exciting and very social event with no shortage of fans across the world sharing their experiences, emotions and reactions via social media, making this World Cup the most social one ever with 12.2 million Tweets being shared in total on Twitter during the first game.


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Throughout the competition Twitter Data and Twitter Sport have been keeping fans at every corner of the globe up to date with metrics to show just how much of a global reaction there has been to this years World Cup.

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Take a look at some of the best reactions and celebrations fans have been sharing on social media over the past few weeks here:

This post that was shared by the 2014 World Cup Twitter page during the U.S V Belgium match received 3.527 retweets and 3,578 and favourites in just a few hours.


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Through sharing this image on Twitter Russell Lewis was able to express to the world exactly how he felt after U.S lost their match.


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World Cup 2014 fans took to social media this week to celebrate Tim Howard breaking the record of most saved goals.


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Here is a graph that shows the number of mentions of Tim Howard during the USA V Belgium game:


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Some ‘memes’ and images were shared across social media mocking Luis Suarez after ‘biting’ incident during the World Cup.




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Even celebrities took to social media to share their celebratons and experiences


This image of Tom Hanks and his family was shared on instagram during the USA and Belgium match.


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Gisele Bunchen shared this image on her Instagram of her celebrating Brazil’s win.


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And One Directions Niall Horan shared this picture on social media of him sporting a Brazil jersey at the massive sporting event.


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Jillian O’Toole,

University of Limerick,

Digital Marketing Intern,

Digital Training Institute.

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