Co. Clare Gets Social – Full Timetable of Social Media & Digital Marketing Courses Released

Joanne Sweeney-Burke of Digital Training Institute is delivering 11 Social Media and Digital Marketing courses in Co. Clare over the coming months. The courses are being hosted by Clare Local Development Company and supported by LEADER. All events are free. These courses are for rural businesses and community groups in Co.Clare only (excluding Ennis town.) Here is a break down of the course details.

Facebook Advanced
When: Tuesday, 8 July 2014 from 18:00 to 21:00 (IST)

Where: Teagasc Office, Scarriff, Clare

Register for this event now at:
http://www.eventbrite.com/e/facebook-advanced-tickets-12089384675?aff=rss

Why Book?
Facebook is the biggest social networking site. In this course you will learn the practical skills needed to promote your business or organisation on Facebook. This course will help you develop a focused strategy for your Facebook page and teach you all the skills needed to be a success on social media.

Course Content

  •     A Facebook Strategy
  •     Overcoming the EdgeRank Changes
  •     Content Planning/Scheduling
  •     Facebook Advertising
  •     Power Editor
  •     Custom Audience
  •     Campaign Management
  •     Apps
  •     Facebook Design
  •     Your Facebook Strategy
  •     Best Practice Case Studies

Cost: Free

All participants will get practical handouts and template strategies

The ABC’s of Twitter
When: Thursday, 10 July 2014 from 18:00 to 21:00 (IST)

Where: Teagasc Office, Scarriff, Clare

Register for this event now at:
http://www.eventbrite.com/e/the-abcs-of-twitter-tickets-12089326501?aff=rss

Why Book?
Twitter is quickly becoming one of the biggest social networking site. With over 255 million active users, Twitter is a great way to promote and connect. This practical workshop will help you develop all the skills needed to be successful on Twitter. Learn the ABC’s. No previous experience with Twitter is necessary.

Course Content

  •     What is Twitter
  •     Setting up a Twitter Profile
  •     Twitter Language
  •     Best Practice Twitter Profile
  •     Designing your Profile
  •     Tweets that Succeed
  •     The Hashtag
  •     Twitter Etiquette
  •     Advanced Search
  •     Twitter Lists
  •     Intergrating with other Social Media Platforms
  •     Best Practice Case Studies.

Cost: Free

All participants will get practical handouts
Social Media Strategy

When: Saturday, 12 July 2014 from 09:30 to 16:30 (IST)

Where: Kilkishen Cultural Centre, Kilkishen, Clare

Register for this event now at:
http://www.eventbrite.com/e/social-media-strategy-tickets-12090618365?aff=rss

Why Book?
Don’t just do social. Be social. Are you using Facebook, Twitter, LinkedIn, YouTube but don’t know if it’s working? This course will help you develop a focused strategy to make sure your social media efforts generate a return.

Course Content

  •     Choosing Social Networking Sites right for your Business or Organisation
  •     Components of a Social Media Strategy
  •     Developing Content for Social Media Success
  •     Advanced Features
  •     Measurement
  •     Case Study
  •     Developing Your Strategy

Cost: Free

All participants will get practical handouts and strategy worksheets

Social Media Strategy

When: Tuesday, 15 July 2014 from 09:30 to 16:30 (IST)

Where: CLDC Westgate Business Park, Kilrush Road, Ennis, Clare

Register for this event now at:
http://www.eventbrite.com/e/social-media-strategy-tickets-12090770821?aff=rss

Why Book?
Don’t just do social. Be social. Are you using Facebook, Twitter, LinkedIn, YouTube but don’t know if it’s working? This course will help you develop a focused strategy to make sure your social media efforts generate a return.

Course Content

  •     Choosing Social Networking Sites right for your Business or Organisation
  •     Components of a Social Media Strategy
  •     Developing Content for Social Media Success
  •     Advanced Features
  •     Measurement
  •     Case Study
  •     Developing Your Strategy

Cost: Free

All participants will get practical handouts and strategy worksheets

Social Media Strategy
When: Tuesday, 12 August 2014 from 09:30 to 14:30 (IST)

Where: Kilkee Community Centre, Kilkee, Clare

Register for this event now at:
http://www.eventbrite.com/e/social-media-strategy-tickets-12090943337?aff=rss

Why Book?
Don’t just do social. Be social. Are you using Facebook, Twitter, LinkedIn, YouTube but don’t know if it’s working? This course will help you develop a focused strategy to make sure your social media efforts generate a return.

Course Content

  •     Choosing Social Networking Sites right for your Business or Organisation
  •     Components of a Social Media Strategy
  •     Developing Content for Social Media Success
  •     Advanced Features
  •     Measurement
  •     Case Study
  •     Developing Your Strategy

Cost: Free

All participants will get practical handouts and strategy worksheets

Social Media Strategy

When:Monday, 15 September 2014 from 09:30 to 16:30 (IST)

Where: Obair, Newmarket-On-Fergus, Clare

Register for this event now at:
http://www.eventbrite.com/e/social-media-strategy-tickets-12091021571?aff=rss

Why Book?
Don’t just do social. Be social. Are you using Facebook, Twitter, LinkedIn, YouTube but don’t know if it’s working? This course will help you develop a focused strategy to make sure your social media efforts generate a return.

Course Content:

  •     Choosing Social Networking Sites right for your Business or Organisation
  •     Components of a Social Media Strategy
  •     Developing Content for Social Media Success
  •     Advanced Features
  •     Measurement
  •     Case Study
  •     Developing Your Strategy

Cost:Free

All participants will get practical handouts and strategy worksheets

Digital Storytelling & Online PR
When: Saturday, 20 September 2014 from 09:30 to 16:30 (IST)
Where: North West Clare Family Resource Centre, Ennistymon, Clare

Register for this event now at:
http://www.eventbrite.com/e/digital-storytelling-online-pr-tickets-12090879145?aff=rss

Why Book?
Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don’t know how. This practical course will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks. Public Relations is the art of getting valuable free media mentions for your organisation. This course will give you practical skills in writing a press release, pitching the media, building a media database and preparing your press release for online success. Newspapers, radio stations and magazines are now online so you need to know how to engage them offline and online.

Course Content

  •     What is Content?
  •     Content Planning
  •     Content Creation
  •     Content-Led Campaigns
  •     The components of an online PR campaign
  •     New technologies for online PR
  •     Devising an online campaign
  •     Thought Leadership
  •     Measuring campaign results

Cost: Free

All participants will get practical handouts and strategy worksheets

Digital Marketing Strategy – Web, Social Media, Direct, Online Advertising

When: Saturday, 27 September 2014 from 09:30 to 16:30 (IST)

Where: North West Clare Family Resource Centre, Ennistymon, Clare

Register for this event now at:
http://www.eventbrite.com/e/digital-marketing-strategy-web-social-media-direct-online-advertising-tickets-12090814953?aff=rss

Why Book?
This course will bring your website, social media, online PR and direct marketing efforts together in one effective strategy. And if you don’t have an online presence to start with then this course will give you a roadmap to create one.

Course Content

  •     Choosing Digital Channels right for your Business
  •     Components of a Digital Marketing Strategy
  •     Web Marketing
  •     Social Media Marketing
  •     Direct Marketing
  •     Online Advertising
  •     Monitoring Tools
  •     Measurement
  •     Case Study
  •     Developing Your Digital Marketing Strategy

Cost: Free

All participants will get practical handouts and strategy worksheets

Digital Marketing for Destination Marketing

When: Monday, 29 September 2014 from 09:30 to 16:30 (IST)
Where: CLDC Westgate Business Park, Kilrush Road, Ennis, Clare

 

Register for this event now at:
http://www.eventbrite.com/e/destination-marketing-tickets-12092038613?aff=rss

Why Book?
The real currency in digital marketing for tourism providers is brand awareness, lead generation and ultimately bookings. This course will bring your website, social media, online PR and direct marketing efforts together in one effective strategy. And if you don’t have an online presence to start with then this course will give you a roadmap to create one.

Course Content

  •     Choosing Digital Channels right for your Business
  •     Components of a Digital Marketing Strategy
  •     Developing Your Strategy
  •     Monitoring Tools
  •     Measurement
  •     Case Study

Cost: Free

All participants will get practical handouts and strategy worksheets

Digital Storytelling
When: Thursday, 2 October 2014 from 09:30 to 16:30 (IST)
Where: CLDC Westgate Business Park, Kilrush Road, Ennis, Clare

Register for this event now at:
http://www.eventbrite.com/e/digital-storytelling-tickets-12091984451?aff=rss

Why Book?
Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don’t know how. This practical course will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks.

Course Content

  •     What is Content?
  •     Content Planning
  •     Content Creation
  •     Content-Led Campaigns
  •     Your Content Marketing Strategy

Cost: Free

Social Media Strategy

When: Monday, 6 October 2014 from 09:30 to 16:30 (IST)
Where: FRC, Killaloe, Clare

Register for this event now at:
http://www.eventbrite.com/e/social-media-strategy-tickets-12091051661?aff=rss

Why Book?
Don’t just do social. Be social. Are you using Facebook, Twitter, LinkedIn, YouTube but don’t know if it’s working? This course will help you develop a focused strategy to make sure your social media efforts generate a return.

Course Content

  •     Choosing Social Networking Sites right for your Business or Organisation
  •     Components of a Social Media Strategy
  •     Developing Content for Social Media Success
  •     Advanced Features
  •     Measurement
  •     Case Study
  •     Developing Your Strategy

Cost: Free

All participants will get practical handouts and strategy worksheets

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