The 2014 World Cup in Brazil has been an exciting and very social event with no shortage of fans across the world sharing their experiences, emotions and reactions via social media, making this World Cup the most social one ever with 12.2 million Tweets being shared in total on Twitter during the first game. Throughout the competition Twitter Data and Twitter Sport have been keeping fans at every corner of the globe up to date with metrics to show just how much of a global reaction there has been to this years World Cup.
Mobile Marketing matters more now than ever before Mobile marketing is no longer an add on to your main marketing strategy, mobile marketing is where it is all happening. Take a look at some of these inforgraphics and see why… This infographic outlines mobile marketing’s most influential and interesting statistics and trends that explain why using this channel of marketing is so effective: This infographic outlines the demand for mobile sites and apps for businesses: This inforgraphic shows businesses how 18- 24 year olds are using their mobile devices: This infographic outlines the 10 Commandments of Mobile Marketing:
A Corporate Assest Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to