For most online marketers, the concept of SEO is a daily obsession.
It may seem straight-forward that your content is more easily found when it contains topical keywords and phrases that might be asked for by users searching for your information. But there are tactics that you can employ to improve your search results.
Websites that sell tyres, for instance, are better off having the word ‘tyres’ and associated terms several times on the homepage and in their content. This is known as on-page SEO, and determines whether or not you can be found.
Off-page SEO, on the other hand, determines how quickly your results appear to searchers by controlling your page number and position in the results.
This off-page SEO reflects how popular your site and content are and judges legitimate links from other sites to get the most accurate assessment.
In this blog post I’m going to share my top three off-page SEO tips:
Tip 1: Write Memorable, Link-Worthy Articles
Your best bet for increasing your off-page SEO rating is to write memorable, informative content that others will want to link to.
Because this form of SEO is intended to offer the most useful content on, being used in the content of others as references and honest recommendations is a high form of Internet compliment and does you an off-page favor. In order to appeal to links, one of your best tactics is not to be a data-clone.
Try to avoid writing articles that are identical to existing, more popular articles and instead focus on unique, novel, or highly detailed content that others will be hard-pressed find replicated in alternate work.
Remember not to fall into old traps, Google will penalize sites it identifies as trying to artificially bloat their own stats by posting empty links.
Check your marketing methods and ensure that no one is using spammy link posting or collusive link sharing. These less-than-organic off-site links break the good faith use of the search engine functions and most search engines now spot and punish this behavior.In this blog post I share my top three off-page SEO tips Click To Tweet
Tip 2: Advertise the Article on Social Media
Having written a fantastic, informative, and engaging article, you can’t guarantee that interested people will read it to discover how great it is.
It’s your responsibility as the author to get the word out about the new valuable content you’ve created so other people have a chance to see it, enjoy it, and link to it in their next articles. Social media is the standard way to go about this, so warm up your fingertips once more and start tweeting.
Reach out on multiple platforms, through Twitter, Facebook, Pinterest, and anywhere else you spend time to announce both the article and your interest in providing quality information.
Keep in mind that many sites and services have social media that aren’t considered standard, like Google+ (surprisingly often forgotten) and LinkedIn, which does, in fact, have feeds and status updates.
Sharing with friends is often automatic, but don’t forget to share with relevant social groups you are a member of, as well.
If you have friends you chat with regularly in online game chat rooms, announcing and inviting them to read your article will also count as organic recommendations.
Anyone who has an overlapping topical interest may have a good reason to link to your post, later on, increasing your off-page SEO rating.
In order to dodge appearing to use ’empty’ links to reference your work, try to abstain from using your Twitter bots or any other automated posting system.
These are useful tools but off-site SEO rankings are part of a finicky system that relies on organic human interactions.
Tip 3: Join the Network and Link to Worthy Articles
The ideal functionality of SEO creates a network of interesting, informative articles that link to each other when topical and useful.
Each article represents a node of information in the network, valuable and worthy of reference, available to be linked to by anyone who needs it to complete their own relevant content.
When you link to trusted sites with useful information, you are helping to build that network of sites that have been vouched for, performing a service both to the linked site to the SEO system as a whole. One of the best ways to entrench yourself in off-site SEO is to include links to other high-quality content.
Finally, don’t forget to keep using on-page SEO methods within your articles. Just because there is an ulterior motive to your article writing doesn’t mean the first several motives go out the window.
Your greatest chances for appearing high in search engine results come from using multiple SEO tactics.
Make sure to mention your business and topic clearly at least once or twice per article, sprinkle it with industry recognized keywords for your topic, and occasionally mention the region your business is located in and most frequently services.
There are no clear-cut, super-fast tricks to a higher ranking in off-site SEO and any shortcuts discovered are quickly closed off and black-listed by the constantly evolving search engine algorithms.
The key to good off-site SEO is to join the system of legitimate content sharing. By writing high-quality content and articles for your website, promoting your articles honestly, and linking to other worthy articles, you can build your presence and reputation in the eyes of the search engines and your fellow content creators.Use multiple SEO tactics to increase the chances for appearing high in search engine results. Click To Tweet
If everything goes well, you should start to see your page position rising. For more useful information on SEO, contact us today and speak to one of our digital marketing experts!