Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’. Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online
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Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely
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Nurture Your Contacts and Grow Your Contact Database If your business is struggling to put together an effective e-mail marketing campaign and grow its contact database, you may need to take a look at these tips. What is an Email Marketing Campaign? Email Marketing is an efficient way to stay connected with your contacts while also promoting your business. This form of marketing is an easy way to target a specific audience at a low cost. 1. Branding your e-newsletter Anything produced by your business needs to look professional, you want your recipients to recognise anything you produce at
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Finalist in the 2014 OMiG Awards We have made it to the finals of the first ever OMiG Awards and are finalists in the Online Marketing Leadership Award category, this category aims to find the best-integrated online marketing campaign or strategy. Digital Training Institute could now be in with the chance of winning: EUR 1000 from GCCEB in cash and 4 mentoring sessions and 2 workshops Connacht Tribune – EUR5000 advertising Professional Diploma from the Digital Marketing Institute EUR1495 Tree Light Pictures – EUR2500 video production IMS Marketing EUR1500 Meanwhile our ‘Big Sister’ Media Box is a finalist in two categories: Marketing Leadership Best Blog MediaBox could
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