Who is JSB? The Power of Personal Branding

Your Personal Brand

Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’.


Who is JSB?

A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru?

Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online has learned to stand out from the crowd and online noise and build a brand that is professional, credible, authentic, consistent, outstanding and reliable, because she is focused on what she does and not afraid to take credit for it.

In building her personal brand Joanne has created multiple streams of herself:

Joanne has extensive communications experience and has worked as a broadcast journalist, PR practitioner and PR lecturer, marketing executive and CEO in various roles.

She has extensive business and media contacts across Ireland and has delivered efficiencies, driven new business and raised the profile of her employing companies.

Finalist in TV3’s 2011 The Apprentice (3rd place) with the highest record with 8 out of 11 task wins, and described by Bills Cullen as a ‘Great PR woman and very impressive candidate. I would hire Joanne any day.’

Participant in The Independent Weekend Magazine’s Slim Solution Bootcamp Challenge with Karl Henry, Joanne loves a challenge both in her personal and professional life.

Now as a self-employed business owner, Joanne has her sights set on driving the brand message of the organisations with whom she works.

Joanne has developed her personal brand by effectively managing her Social Media:

Media Box Blog:


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Joanne takes opportunities that will help her and her brand stand out from others


TV3’s The Apprentice

Joanne was a finalist in TV3’s 2011 The Apprentice (3rd place) with the highest record with 8 out of 11 task wins, and described by Bills Cullen as a ‘Great PR woman and very impressive candidate”.



Weekend Magazine’s Slim Solution Bootcamp with Karl Henry

In 2012 Joanne took part in Karl Henry’s Slim Solution Bootcamp, not only did she reach her target weight but Joanne recieved great PR, another opportuninty to build her personal brand.


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Joanne has developed a personal brand that is clear and consistent to what she does by using Social Media and taking opportunities to showcase who she is and what she is all about.

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