10 Ways to Launch a Brand with Digital Impact Harnessing the power of digital to tell a story and launch a new brand with remarkable results. The best ideas are those that have a call to action, that involve many not a few and that are driven by a passion to effect change. For those of you who know me, you will know that whenever I take on a project, I take it on like it’s my own child, I will nurture it, mentor it, feed it and watch it evolve and grow. So when I had the wonderful
On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what
20 Blogging Tips With the launch of the Blog Awards Ireland 2014 we decided to write a blog post on blogging. Blogging is a way of maintaining a corporate diary of your brand, promoting your expertise in your specialist subject, driving traffic to other areas of your website and really just heightening brand profile. Blogging is a great way to improve your Search Engine Optimisation (SEO), while also giving you a platform to discuss, engage, share and inspire. We’d love to hear why you blog so feel free to comment at the end of this post.
Mobile Marketing matters more now than ever before Mobile marketing is no longer an add on to your main marketing strategy, mobile marketing is where it is all happening. Take a look at some of these inforgraphics and see why… This infographic outlines mobile marketing’s most influential and interesting statistics and trends that explain why using this channel of marketing is so effective: This infographic outlines the demand for mobile sites and apps for businesses: This inforgraphic shows businesses how 18- 24 year olds are using their mobile devices: This infographic outlines the 10 Commandments of Mobile Marketing: