Blogging evolved from the ‘Online Diary’ where individuals would keep an account of their everyday lives. These days Blogging is used by businesses all over the world to capture the attention of their target audience online. Blogging is now being used as a corporate tool for communicating with customers and sharing knowledge. Blogs are a brilliant way to share a companies expertise and build traffic to your website. There are so many benefits that come with using a blog for your business. Why Blog? Blogging provides a voice for your business.Your business is able to provide and create consistent content
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Today we live in a world saturated by all types of media. Engaging with media has become a part of almost every moment of our lives, our generation has learned to multi-task like no other, we don’t just look at our phones, or just watch the television or just go on the internet but we do all of that at the one time while also trying to balance a plate of dinner on our lap. Our generation is drawn to visual and audio more than ever before. YouTube is an internet sensation and has revolutionized the sharing and watching of videos
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Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content
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