In mobile marketing, a vendor must excel in two key areas: making the buyer's journey convenient and accounting for consumers with multiple devices.
In this episode #90, I discuss the power of mobile journalism and not just for reporters. So, marketers listen up! I also interview Glen Mulcahy, MOJO expert and founder of Titanium Media.
App Store Optimization, or ASO for short, is a major factor in the modern mobile market and yet only the deeply involved pros are actually working it.