Why Should Businesses use Social Media To find new customers and have new customers find you. Because customers are more likely to trust you if they can find you on social media. You might find collaborative partners. If you use social media for your business and use it correctly it will help you stand out from the others. Using social media will help drive brand building and your brand will become more recognisable. It is important to use social media for your business so that you can protect and manage your businesses online reputation. You will be able to
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Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’. Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online
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