Social media is ever-changing. It never stands still. It feels like once you have your social media strategy ‘sorted’, the goal posts change once again. However, there are core strategies that you can implement that will keep you ahead of the social media game. Here are my top five tips to transform your social media strategy in 2016 and beyond! JSB’s five foundations of social media #1 Content marketing planning You cannot have a robust social media strategy without content. One cannot exist without the other. Therefore plan your monthly content in advance by writing in bulk. Forward writing will allow
Read more
Social Media Summit Buzz Rocks The Aviva Did you hear about the social media earthquake that struck the Aviva Stadium this week? Well unless you’ve been sitting under a Twitter rock then you will have surely felt the buzz enveloping the country. I’ll give you the back-story before I give you my take on an amazing two days of ‘social-media-ising’. Once upon a time Samantha Kelly, the Tweetinggoddess had a dream to bring the greatest and most respected social media influencers to Ireland so that we didn’t have to travel to see them Stateside. Because that’s what you had
Read more
Are you a digital influencer or would you like to be? I have always invested in education and knowledge. I believe it’s absolutely necessary for the professional me but also for my customers. My clients hire me for consulting, coaching and training and they trust I know what I am talking about. So being “knowledge-hungry”, no matter what industry you are in, is paramount. Being current in the Digital Age is quite a challenge for marketers, so I decided I would share my own educate-ME strategy with you and how I position myself as a digital influencer. #1 Industry Events Each year I set
Read more
Struggling to understand the hashtag hype and how to integrate this feature into your social media strategy? This blog post and accompanying webinar below will give you a handle on how to integrate hashtags into your campaigns. “What is a hashtag?” is probably the most frequently asked question at my social media courses, so I thought it was time I covered it in depth and once and for all demystified the hashtag! Here’s what I will cover: What is a hashtag? How to use hashtags on the various social networking sites? When to use hashtags? Choosing your hashtag. Promoting your hashtag. Measuring the reach and
Read more
