In Episode #114, JSB outlines the need to know your audience, to help market to them efficiently. In JSB's Column, JSB shows how she mastered a niche market.
The brand new Diploma in Digital Communications for Public Sector will bring government or public sector digital communications into digital age.
Pope in Ireland > 7 trending hashtags, a Papal selfie and, mixed emotions In September 1979, we had a Pope in Ireland. Pope John Paul II arrived in Ireland to a 1.5million-strong catholic welcome. Fast-forward 39 years and a third of the audience showed up in person, but there was a whole other audience not taking up space in the Phoenix Park, Croke Park or Knock Shrine. This audience is the digital kind and they had lots to say! As with many trending topics, I decided to take a deeper look at the social media conversations by analysing the big data
In Episode# 113 JSB interviews digital expert Lee Caraher. JSB gives three social media management tips and also why juniors shouldn't manage social media!