Pope in Ireland > 7 trending hashtags, a Papal selfie and, mixed emotions In September 1979, we had a Pope in Ireland. Pope John Paul II arrived in Ireland to a 1.5million-strong catholic welcome. Fast-forward 39 years and a third of the audience showed up in person, but there was a whole other audience not taking up space in the Phoenix Park, Croke Park or Knock Shrine. This audience is the digital kind and they had lots to say! As with many trending topics, I decided to take a deeper look at the social media conversations by analysing the big data
PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI, trust issues surrounding mainstream media, and changes in PR metrics, there’s a lot to keep on top of. Check out this excellent blog post compiled by Talkwalker.