This article was originally published on Social Media Examiner as part of my regular contributions to the website. Do you need to connect with other businesses on Facebook? Wondering how other brands make Facebook work for them? In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects. #1: Support Expert Positioning With Visuals Facebook is largely a visual social network. In fact, posts with images get 2.3 times more engagement than those without. If you want the admins of other businesses on Facebook to stop scrolling and engage with your Facebook
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Are you a Snapchat or Instagram fan? Perhaps you use both social apps? But when it comes to the stories feature we are posing the question: Snapchat Stories versus Instagram stories, which side are you on? Personally, I’m a Snapchtter mad-hatter and love the personalisation of the stories I create daily. I also re-purpose them for sharing on Facebook primarily. Video is a major marketing tool and will become even more important as 80% of content on the Internet will be video in just a few years. Snapchat has 150 million daily users captures video very well with its very popular Snapchat Stories
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In my column this week, I’m posing the question: Digital diaries: valuable personal branding or feeding hungry egos?
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Dr. Stephen Brennan is Chief Digital Advisor to the Irish Government & CEO of the healthcare informatics company Centuri Analytics.
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